Brand switching behavior in the beer market.

Description

by Lim Tun-Hung & Lo Wai Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 56-58.

Links & Downloads

1. cuhk:320034
2. http://library.cuhk.edu.hk/record=b5885747
3. http://repository.lib.cuhk.edu.hk/en/item/cuhk-320034

Tags

Beer

Beer--China--Hong Kong

Brand choice

Brand choice--China--Hong Kong

Consumers' preferences

Consumers' preferences--China--Hong Kong

Additional Fields

Identifer	oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_320034
Date	January 1987
Contributors	Lim, Tun-Hung., Lo, Wai Man., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Publisher	Chinese University of Hong Kong
Source Sets	The Chinese University of Hong Kong
Language	English
Detected Language	English
Type	Text
Format	print, 58 leaves : ill. ; 30 cm.
Coverage	China, Hong Kong, China, Hong Kong, China, Hong Kong
Rights	Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)