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Children's Inferences Based on Brand Personality

This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on brand personality, and apply brand personality to themselves. An attempt to identify sources of inferences was inconclusive.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc500407
Date12 1900
CreatorsOverstreet, Kay L.
ContributorsKinnaird, Jerry V., Shlagel, Beth E., Frerichs, Dean K.
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 55 leaves, Text
CoverageUnited States - Texas - Denton County - Flower Mound, 1993
RightsPublic, Overstreet, Kay L., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved.

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