Asserts that competitive pressures make careful applications of marketing management tools imperative for the survival of time-dependent non-profit organizations. Illustrates a pragmatic tool which a volunteer-dependent organization can use to determine its strengths and weaknesses vis-à-vis the competition. This tool is used to assess the competitive weaknesses and strengths of Big Brothers/Big Sisters vis-à-vis Special Olympics. Concludes by offering constructive advice as to how Big Brothers/Big Sisters can turn a “latent competitive advantage” into a “solid competitive advantage”.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14210 |
| Date | 01 November 1997 |
| Creators | Yavas, Ugur, Riecken, Glen |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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