Initiatives in Corporate Social Responsibility (CSR) are getting more pronounced than we as a society are used to, and spurs confusion over the perceived dichotomy between corporate ethicising and profitability. H&M is a company engaging in these initiatives, and their manifest of CSR will be analysed for discourse content. Themes such as social institutions, contrasted groups, individuality and collectivism and agency emerge within the pages of the H&M group’s sustainability report.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-339565 |
| Date | January 2018 |
| Creators | Eliasson, Johanna |
| Publisher | Uppsala universitet, Institutionen för kulturantropologi och etnologi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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