In the advancement of technology, one innovation has taken the world by storm:AI. The way media portrays various subjects might affect how they are received by society at large, therefore this study aims to understand the tone and portrayal of AI in Swedish mews media in order to see how AI is presented to the society today. To examine how AI is decipted and presented in the media, a quantitative content analysis of three Swedish newspapers, a daily, an evening, and a business newspaper, was conducted during the first quarter of 2024. The study is based on framing theory and agenda-setting theory to see how the different newspapers depict AI and wheter there are differences between them and their agendas. The theories adress how the articles depict AI where agenda-setting theory adresses genres and topics while framing theory shows how they are framed. Previous research shows that the subject needs to be further investigated as AI is an innovation that is constantly evolving. What previous research also clearly demonstrates is that AI is highlighted from a threatening perspective in other countries, which increased the importance of examining how it is portrayed in Swedish news media. The result shows that the Swedish newspapers differ from each other in their agendas and how they frame AI while som similarities are found primarily between Aftonbladet and Svenska Dagbladet, while Dagens Industri differs from the rest.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-130378 |
| Date | January 2024 |
| Creators | Östman, William, Vendelbo, Niklas |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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