Syntetisk media är en form av manipulerat eller genererat innehåll som skapas med hjälp av avancerad AI. Denna teknik har potentialen att revolutionera skapandet av medieinnehåll men medför också betydande utmaningar, som spridning av desinformation. Denna studie utforskar de konsekvenser som syntetisk media har för nyhetsmedia, som traditionellt följer strikta journalistiska standarder. Verktyg som skapar syntetisk media har potentialen att effektivisera delar av nyhetsproduktionen och frigöra tid till andra uppgifter. I takt med att syntetisk media utvecklas blir det svårare att verifiera äktheten hos audiovisuell media. Studien undersöker syntetisk medias betydelse för nyhetsmedia genom empirisk datainsamling med respondenter som är yrkesverksamma inom svensk nyhetsmedia. Studiens slutsats resulterade i fyra rekommendationer riktade till nyhetsmedieindustrin för att hantera utvecklingen, inklusive implementering av AI-policyer, teknisk utbildning, förbättrade verifieringsprocesser och ökade investeringar i faktagranskning. / Synthetic media is a form of manipulated or generated media created using advanced AI. This technology has the potential to revolutionize news media production, but it also poses several challenges that need to be addressed and remedied, one of them being the increased risk of disinformation deployment. As the technology behind synthetic media evolves, it also challenges the journalistic principles that the news media industry are built upon. Thus this study aims to explore the implications that synthetic media has on the news media industry, through empirical data collected from interviews with Swedish news media professionals. The findings of the study conclude a number of key strategies that the news media industry are recommended to implement to maintain their credibility, while also adapting to the development of AI and synthetic media. The strategies include implementing AI policies, providing essential AI education, enhancing verification and detection processes, and further investing in specialized fact-checking desks. Furthermore, the findings of the study highlights the need of implementing a holistic approach that combines technical solutions, with journalistic expertise and legislative measures to maintain public trust in news media. The study also calls for further research to understand the broader implications of synthetic media across the industry.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-53470 |
| Date | January 2024 |
| Creators | Kadhum, Zainab, Rosvall, Amanda |
| Publisher | Högskolan i Halmstad, Akademin för informationsteknologi |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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