Several industries have been affected by digitalization over the last decade. Currently the world of printed media is experiencing numerous turbulent changes. Printed newspapers are increasing their presence online and starting to compete in digital channels. This makes for an interesting area of research. With this study we hope to create a greater understanding for how the newspaper industry is affected by digital technology. The theoretical framework of this study is based upon Christensen’s (2005) concept of disruptive technology as well as Yoo & Lyytinen et al. (2010) theories on digitalization and digital innovation. We conducted a case study at the local newspaper Alpha News. Five semi- structured interviews were performed with different employees with various distinct roles; all of them important to obtain an insight into the changes occurring at Alpha News. In our study we are able to identify several aspects of changes due to digitalization within Alpha News. The printed newspaper, for instance, faces a steady decline in subscription rates due to the readers increased reliance on digital alternatives for local news. Other shown effects of the digitalized business where also revealed. The pace of change, the use of technological aids, as well as the reader-relationship, all act as examples of these shown effects.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-34881 |
| Date | January 2010 |
| Creators | Westbergh, Mårten, Gustafsson, Daniel |
| Publisher | Umeå universitet, Institutionen för informatik, Umeå universitet, Institutionen för informatik |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Informatik Student Paper Bachelor (INFSPB) ; SPB 2010.09 |
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