This study analyzes how the film Barbie from 2023 portrays different gender roles and power relations between men and women. The purpose of the study is to investigate how traditional gender norms and power relations are confirmed and questioned in the film. The film is about how Barbie lives in a fictional society that is a matriarchy. In the film, stereotypical Barbie and Ken encounter the patriarchy, which is then introduced into their world, leading to a rebellion between the men and the women. The theoretical framework consists of feminist film theory and framing theory. Analysis and results will be linked to the concepts: gender, patriarchy, stereotypes and previous research. The study's methodological approach consists of a qualitative thematic analysis where themes are made visible and analyzed in order to examine the film's message and portrayals of power relations and gender roles on a deeper level. The representation of gender and gender roles is analyzed based on the stylistic figure of irony. The results of the study indicate that the male and female characters maintain and challenge the stereotypical elements of men and women. The film portrays power relations by including scenes where traditional gender roles are turned upside down. With an ironic contrast, the expectations and behavioral patterns that exist in society are reinforced. Because the study has analyzed more deeply beyond the clear ironic and feminist elements, we have been able to highlight a problem with how gender roles and power relations are represented and how they reflect society. It becomes clear how the film reflects society's norms but also shows an awareness of gender roles and equality by problematizing these using, among other things, irony and a critical tone.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-130390 |
| Date | January 2024 |
| Creators | Forsberg, Alma, Berg, Ella |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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