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Emotional Appeals and Blood Donation Intentions: Can Social Media Influencers and Social Endorsement Amplify the Effects of Guilt and Hope Appeals?

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Identiferoai:union.ndltd.org:OhioLink/oai:etd.ohiolink.edu:ohiou1680060016046447
Date05 June 2023
CreatorsLee, Euirang
PublisherOhio University / OhioLINK
Source SetsOhiolink ETDs
LanguageEnglish
Detected LanguageEnglish
Typetext
Sourcehttp://rave.ohiolink.edu/etdc/view?acc_num=ohiou1680060016046447
Rightsunrestricted, This thesis or dissertation is protected by copyright: all rights reserved. It may not be copied or redistributed beyond the terms of applicable copyright laws.

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