E-commerce is a business model that allows firms and individuals to buy and sell things over the internet. In the last few years, with the rise in telecommunications accessibility, e-commerce has experienced a vital boom, facilitating the growth of local economies in many countries and communities worldwide. Unfortunately, Peru is a country that has yet to develop a strong e-commerce market due to many shortcomings. This research discusses some of the key issues identified, such as deficient governmental support, insufficient business guidance, and lack of trust in online payment methods. Regardless, some Peruvian entrepreneurs have taken steps to find success within the e-commerce industry by implementing particular customer engagement strategies. As such, this study aims to identify some of the customer engagement strategies that have proved to be successful among Peru's e-commerce entrepreneurs, which are not well-known among the entrepreneurial community in Peru. This will be done by drawing on a set of 10 interviews that were conducted with local Peruvian entrepreneurs from diverse industries. As a result, this research offers insights into e-commerce businesses' strategies to increase customer engagement in Peru, potentially increasing their odds of success.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-477855 |
| Date | January 2021 |
| Creators | Castaneda Celis, Mayra |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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