The ability to establish and maintain trust is regarded as a critical modern
leadership skill. However, different conceptualisations of trust saw to it that the
empirical and theoretical sides of research did not merge. As a result, trust has
been studied in a variety of different ways and resulted in a varied and
fragmented knowledge base, which this study attempts to address.
The objectives of this study were to investigate conceptualizations of trust as
perceived by middle- and senior level managers in a military medical basis in
order to provide recommendations to management on how to build trust.
Research was conducted in two phases of investigation. In phase 1 a literature
review of the concept was conducted by analyzing and categorizing definitions
and frameworks currently in use. In the second phase an empirical investigation
was conducted by means of a descriptive and explorative qualitative research
design and the use of a non-probability purposive sampling technique.
The results showed that three proposed factors of trustworthiness (ability,
benevolence and integrity), effective communication as well as perceived justice
and fairness are fundamental to the establishment of trust. It is evident that
management should draft a strategic plan to ensure that trust is established and
maintained on a sustainable basis.
The findings will contribute to a better understanding of the essential nature of
trust and assist management in an effective approach to master trust as an
essential leadership skill in order to successfully enhance business reputation
and outcomes. / Thesis (MBA)--North-West University, Potchefstroom Campus, 2011
| Identifer | oai:union.ndltd.org:NWUBOLOKA1/oai:dspace.nwu.ac.za:10394/8305 |
| Date | January 2010 |
| Creators | Heyns, Martha Magrieta |
| Publisher | North-West University |
| Source Sets | North-West University |
| Language | other |
| Detected Language | English |
| Type | Thesis |
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