Abstract Background: The real estate brokerage industry is highly competitive and considered very attractive. A new trend to increase attractiveness in the market is the use of digital tools. The industry has seen a growing trend in the number of newly registered real estate agents in recent years. Currently, there is a record number of real estate agents in the Swedish market. The adoption of new digital tools has increased recently, but the industry still lags behind other sectors. Websites like Hemnet started the process of similar web-based services in the real estate brokerage industry.Digitalization began in the 1980s in the form of digitization. Currently, we are considered to be in the fourth industrial revolution, which involves digitalization and its advancement through the Internet of Things, PropTech. With these digital solutions, companies are believed to be able to create new digital solutions to facilitate today's work. Development is still ongoing, and there is ample technology for this to be part of the daily workflow in the real estate brokerage industry. Purpose: The purpose of this report is to gain an understanding of how the impact of digitalization has affected the real estate brokerage industry positively and negatively in the daily lives of real estate agents Method: In this study, the authors have employed a qualitative method with a deductive approach. The authors conducted semi-structured interviews and subsequently utilized a thematic analysis method. The thesis includes 15 interviews with 16 respondents. Conclusion: The study has shown that digitalization has had a significant impact on the daily operations of the real estate brokerage industry. This is due to the implementation of digital tools that have resulted in increased efficiency, time savings, and a broader exposure. The study also highlights the challenges brought about by digitalization in the industry. These challenges are considered to be increased competition, enhanced accessibility, and the risk of cyber-attacks.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hh-51193 |
| Date | January 2023 |
| Creators | Magnusson, Aaron, Johannesson, Arvid |
| Publisher | Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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