This study focus on Sinyi Realty Inc.. According to the other researches, the brand value content 5 decisive factors: 1.brand loyalty, 2.brand awareness, 3.perceived quality, 4.brand association, 5.other exclusive assets of the brand, and I research the brand value creation on these 5 factors. This study evaluates the brand value of Sinyi Realty Inc. by Brand Asset Valuator. The purpose is to discuss 1.What brand value did Sinyi Realty Inc. create sucessfully, 2.The influence on the Real Estate Agencies of their brand value, 3. The other advices for Sinyi Realty Inc., 4.The other advices for Real Estate Agencies to creat brand value.
The main conclusion of the study divides the way how Sinyi Realty Inc. created the brand value into three periods:
1. Initial stage: Grasp the market mainstream, make the variety management, and create the corporate culture¡÷Provide high quality services
2. Middle stage: Advertising marketing ¡÷ brand image establishment¡÷ brand value creation
3. Recent stage: Influence the industry developments and lead the market trend
There are the following suggestions on Sinyi Realty Inc. of this research:
1. Do customer relationship management system well.
2. Improve the marketing share.
3. Make the best of the advantage of the place.
4. Build the complete brand management system.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0707108-172534 |
| Date | 07 July 2008 |
| Creators | Chen, Ming-Yen |
| Contributors | Pei-how Huang, Jun-ying Huang, Jason H. Huang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0707108-172534 |
| Rights | campus_withheld, Copyright information available at source archive |
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