Fastener industry has developed for fifty years in Taiwan, and it created significant contribution to be called ¡§Economic Miracle¡¨. First, this research used questionnaire as research. The purpose is to understand the fastener company¡¦s opinion adopt automobile¡¦s quality system of QS 9000 or ISO/TS 16949 to understand the company¡¦s motivation, benefit and long term performance after adopting the QS9000 and ISO/TS 16949. Moreover, this research interviewed six companies in fastener industry to understand the certification of quality how to affect the fastener industry. In questionnarire aspect, quality system will affect in two sides. One side is reducing the company¡¦s the inner cost, including less bad products, inner process improvement etc. The other side is improving customer satisfaction, including fast and correct delivery, best handle customer complainant. Otherwise, from interview results we discovered that the fastener company in Taiwan must provide more additionally valuable products. In order to enter this product niche, to got quality certification is the necessary condition and is the way to build the entry barrier. Therefore, getting several quality certifications are the basic competitive strategies of the company and also build the competitive advantages of the company. It is not only improving company¡¦s profit, but also promoting supply chain performance in this industry.

ABSTRACT In the past decades, the investment of Taiwan enterprises in mainland China, cross-strait trade and banking intercourse were required in indirect ways in view of economic security by the government due to the special political cross-strait relationship, which was the reason that the government could not get over exact amount of capital flowing into mainland China precisely. On the other hand, because of the various constraints on investment in mainland China, some companies transfer capital to mainland through various circuitous channels for the reasons of more flexible operations and avoiding government¡¦s regulations, which makes the cross-strait capital flow more complicated. No matter how cross-strait political situation goes, mutual business relationship is getting prosperous, we can tell from the fast growth of investment in mainland China, where is still the first choice to transplant for Taiwan's industrialists. Comparing y2000 and 2008¡¦s prime index statistics of cross-strait business collected from Mainland Affairs Council and Ministry of Economic affairs, the total volume of cross-strait trade (including Hong Kong) increased from US dollar 31.24 billion up to 105.37 billion that represented 3.4 times¡¦ growth; Taiwan¡¦s trade surplus against Mainland China was US dollar 18.78 billion increasing to 42.58 billion that represented 2.3 times¡¦ growth; Taiwan¡¦s export volume to mainland China (including Hong Kong) took 24.4% of total export volume in 2000 and then the percentage grew up to 38.5% in 2008, it was 1.6 times¡¦ expansion; the investment amount in mainland China was increased by 4.1 times from US dollar 2.607 billion to 10.61billion; the investment in mainland China took 33.9% of total outward investment in 2000 and then it grew up to 57.1% in 2008, it was 1.7 time¡¦s growth. Based upon the phenomenon the said statistics revealed, this study conducts deeper analysis in a practical way in capital flow across strait for solving investors¡¦ problems of fund raising and financial operation especially in the financial cash flow issues derived by trade, it tries to give financial layout advices for those who invested in mainland China or traded across strait. This study conducts analysis with SWOT and Porter¡¦s five forces model for reviewing an enterprise¡¦s Strength, Weakness, industrial¡¦s Opportunities and Threats from competitor it confronts. This study analyses chosen subject¡¦s (bank) strength and opportunities with SWOT model. Porter¡¦s five forces model is conducted for stress analysis on five kinds of impact on enterprises¡¦ operation. From conducting analysis on chosen subject, we discover that Porter¡¦s five forces model is interesting because it can spread and extend. For example, from the aspect of cooperation (ex strategic alliance) instead of competition, a lot of cooperative opportunities may emerge among the global competitive banking institutes. In the other way, verifying chosen bank through Porter¡¦s five forces model can also apply to discuss the issues of vertical and horizontal integration of banking industry. An analysis through this model concludes that applying offshore banking financing is the most favorable to enterprises and their operation flexibility. Banking industry in Taiwan will ultimately face the impact of competition from mainland China¡¦s banks after the MOU is signed. No matter being the banks¡¦ share holders in mainland China¡¦s banks, or setting up branches there directly, all banks include ones from Taiwan or cross nation banks cannot compete with the top four big state-run banks in mainland China according the conclusion of this study. This study tries to offer proper advices to the banks in Taiwan for making good operation strategies.

Retailers in the US and Japan are taking the lead where as retailers in Taiwan are working its way up to follow this lead. Consumption trend in Taiwan¡¦s society is associated with these countries. Japan launched the so-called ¡§one priced¡¨ chain stores in 1722 and the US began operating these sorts of chain stores in 1959. Taiwan hasn¡¦t got involved in this ¡§one price operating strategy¡¨ till recent years. Due to the fact that businesses are operating under a rapidly changing environments as well as facing great competition, a huge amount of enterprises are working towards an internationalized and diversified multinational company. The living standards in Taiwan have been improving over the years; consumers now tend to put more emphasis on the quality and services of the product rather than on the price of the product. Government in Taiwan loosened the importing barrier and lowered the tariff in 1987. This action encouraged foreign companies to set up firms in Taiwan which has lead to a positive growth in Taiwan¡¦s retailer industry. The retailer industry was booming in the 1990s where the price of the product was determined by the retailer rather than the manufacturer. Therefore, retailers such as convenience stores and chain retail stores were acting as an important role in leading it to success. In comparison, these ¡§one priced¡¨ chain stores are making slight amounts of profit on each item and that¡¦s where the standard and efficiency matters. It provides customers with a pleasant shopping environment and it¡¦s seen as a kind of mini department store. The expanding and diverse strategy that the company adopts enables the company to operate more efficiently than its competitors. The risks and availability of cash flow are under sustainable circumstances. Otherwise, it might result in expanding the economics of scale but miscalculating the capacity of the market. It is suggested that evaluation of the competitive advantage is essential prior to the company becoming a multinational company. Changes in the economical, social and business environments challenge the operator¡¦s ability in dealing with these matters. Businesses are turning from physical-oriented into product-oriented competitors and that is where quality, innovation and creativity matters. In order to enhance its competitiveness, chain stores must grow by continuously improving and innovating of the products; enhancing its strategic management and backup support to create the value added product and services for the customers.

Starting 80¡¦s, Taiwan¡¦s IC design industry has made brilliant achievements so far, ranked as No. 2 in the world , just second only to U.S.A. However in recent years, as competition being fierce day by day, entry barriers such like capital and technology are getting higher and higher which make it more and more difficult to have new star company in the industry. Especially under the major trend of SoC (system on chip), what it will be of the competitiveness of Taiwan¡¦s IC design industry? How the industry should react to the SoC trend? This is what this thesis intend to find out. Moreover, we take F company which is a new IC design company in Taiwan as an example to enrich the study and make it more practical. Through the study of this thesis, we find the SoC trend has impacted Taiwan¡¦s IC design industry definitely. The impacts including not only the higher entry barrier of the industry but also the cooperation structure between system makers and IC design company. In addition, the IC design industry environment has huge change which including medium and small size company will getting harder to survive, the company who focus on technology development only will be less competitive, and participation of China as both of market provider and industry competitor. The impact of the participation of China will expand rapidly, and the one who react with it earlier will get better chance to survive.

From the origin of enameled wire has been nearly a hundred years, Nowadays copper prices in the international market fluctuation as well as profession competition more and more intense.How to running an enamel-insulated wire enterprise is a topic which is worth discussing.. The enameled wire industry develops over 40 years in Taiwan, and sells mainly in the domestic market and export supplement, over years sells showing the stable growth.. Although Taiwan enamel-insulated wire's enterprise passes in and out innumerably, but the overall industry's development still underwent the long time not to fade. So long as can treat in this industry down the enterprise holds certain profit ability, in which reason makes one ponder. This study will use the world, the mainland and Taiwan enameled wire market analysis, will take F Corporation as the example to make the analysis to enameled wire enterprise's future development. Also will choose the list enameled wire enterprise in Taiwan to do the concrete research quite. This research hope that by ¡§Five Forces Model¡¨ and ¡§the SWOT analysis¡¨ the analysis, attempts to clear off the enamel-insulated wire enterprise's development direction. The research results show that the enameled wire industry is one approaches raw material the industry, in the next 10 years is difficult to be replaced. The enamel-insulated wire enterprise was one still held competitiveness which certain profit but managed to be getting more and more intense at present, business events' flexible also non-former days could compare. and enameled wire enterprises still maintain. Therefore the enamel-insulated wire enterprise's management should in grasps in the flexible foundation to do to the enterprise advantageous operation. Moreover enamel-insulated wire enterprise successful key aspect in cost management and high value added product development.

China has become both South Korea’s largest trading partner and one of the largest destinations for foreign direct investment (FDI). The display industry, which is one of the major export industries for Korea and extremely important for the Korean economy, has a particularly high level of dependence on China – the industry’s largest market. The Korean LCD panel industry has grown into a global leader and major industry of the Korean economy over the past ten years through its preemptive, aggressive investment and its development of innovative products. This was helped by the diverse strategies for aggressive investment in China that were implemented since the early 2000s as the companies faced unlimited competition in the global era. However, the rise of the Chinese LCD industry, which was spurred by the rapid growth of the domestic market and government support policies in the mid-2000s, has impacted the investment strategies of the Korean LCD panel industry in China. This research focuses on an analysis of the investment strategies of Korean TFT-LCD panel industry businesses’ investments in China in terms of their corporate and business strategies. It also assesses the status of the LCD industry and market, reviews the Korean LCD panel industry’s development, and analyzes its competitive strategy using Porter’s five forces model, industry life cycle, and the value chain. Based on the findings and the forecast for the Korean LCD panel industry, it then concludes by providing suggestions for the major industry players and the Korean government.

Bachelor thesis in Logistics Management, School of Management and Economics, Växjö University, EKL 361, Spring 2006-05-24 Authors: Jesper Ericsson, Olov Nordgren, Henrik Frick Tutor: Åsa Gustafsson/ Helena Forslund Examiner: Helena Forslund Title: Road cabotage in the Swedish haulage industry Author supplied keywords: Transportation, European Union, Haulage Company, Road Cabotage, Five Forces Model and Generic Strategies. Background: In 1998 the European Union introduced the concept of free road cabotage. The concept implies that haulers from different Member States are allowed to perform domestic transportation in another Member State as long as it is conducted on a temporary basis. The introduction of cabotage has given rise to new competitive conditions on domestic markets within the European Union. Not all haulage companies within the European Union have the same competitive prerequisites. Swedish haulers have a high cost structure in comparison with foreign haulers and therefore it is interesting to see how they are affected by cabotage. Research Questions: o How do Swedish haulers perceive cabotage in their industry and how do they manage it today? o Which improvements can be achieved strategically to sustain and/or improve Swedish haulers’ competitive situation towards foreign haulers? Purpose: The objective of this bachelor thesis is to investigate how Swedish haulers’ are affected by competition concerning road cabotage. Depending on how they are affected by road cabotage we also intend to present strategic improvements that can sustain and/or improve their competitive ability. Methodology: Survey on three haulage companies Theoretical Framework: For our first research question we have chosen to present the concept of cabotage to enlighten readers. To be able to understand what characterises the Swedish haulage industry we have chosen Porter’s Five Forces Model as a foundation. The results from the Five Forces Model are used as inputs to the theories concerning Porter’s generic strategy. Conclusions: Through this bachelor thesis we have concluded that Swedish haulers are in different ways affected by road cabotage. Depending on their type of business, they are more or less affected by cabotage. Through differentiation Swedish haulers can sustain and improve their competitive situation. The differentiation should be focused on issues regarding markets, customers, and specific service characteristics that are difficult for foreign competitors to imitate.

According to China Credit Information Service Ltd.¡¦s classification, Taiwan¡¦s women underwear industry is under the ¡§Apparel¡¨ category. The women underwear industry has developed from 1950¡¦s, and now is in a mature period with high entry barrier. Under the ¡§Oligopoly¡¨ market structure and well-developed domestic distribution system, there are seven leading firms--competing in product¡¦s design, fashion and shop ladies¡¦ service based on good on-job education and training with each other. Foreign rivals¡¦ emulating in the industry also prompted domestic firms developing international competence. Because of mounting up in production cost in Taiwan and low-end products dumping from China and South Asia after signing up for WTO, many firms sought to build ¡§International Division of Labor System¡¨ and engage in overseas production to make cost cut down and improve the industry competitive position effectively. This research adopts the qualitative exploratory study method. The first, author collected an amount of domestic and foreign relative references, including industry yearbooks, books, professional reports, journals, magazines and newspapers as the secondary data. Then, author interviewed three firms and formulated these materials by which author can understand the business operation situation and the industry¡¦s competition model. In order to explore the competitive advantage of Taiwan's women underwear industry, author implemented consumer behavior analysis, analysis of Porter¡¦s ¡§structure of five competitive forces¡¨, ¡§value chain¡¨, and Porter's ¡§concept of crystal model of national competitive advantage¡¨. Finally, we drew up the competitive strategies to the industry and the government for further improvement by SWOT analysis. Those competitive strategies will be include ¡§Production Innovation Strategy¡¨, ¡§Market Development Strategy¡¨, ¡§International Strategy¡¨, ¡§Cost Minimize Strategy¡¨, and ¡§Relative Advantage Strategy¡¨.

Insurance is an essential concept that has long been recognized by human beings. The insurance market in Taiwan has also been developing since the revolution. Even though the economy is under recession at the turn of the twenty-first century, insurance industry in Taiwan keeps growing steadily. It indicates that more and more people are concerned about the insurance issues. Since the insurance industry is in the service sector, it is realized that insurance companies cannot gain lifetime value of customers and operate continuously without taking care of good customer relations. In addition, under the varying information technology environment, customer relationship management (CRM) has to be adjusted accordingly in order to enhance customer relations by faster and more complete services. This research studies how insurance companies should react to the emerging web technology environments by adapting their CRM to e-CRM and M-CRM. It is also desired to analyze the resulting competitive advantages of insurance companies by using five forces model and SWOT analysis. A leading case in the insurance industry is investigated as a preliminary study. The results show that the leading company is able and willing to invest in information technology to support CRM entirely. It, therefore, provides a good chance for this company to keep the edge over others under electronic and mobile environments. The advantages of implementing e-CRM and M-CRM include the enhancement of service quality, facilitation of operation efficiency, and all-inclusive provision of customer services. Although the company still suffers from some weakness and threats, its positive attitude to cope with those challenges keeps the damage minimal. We conclude this study by proposing that for insurance companies, employing appropriate e-CRM and M-CRM can improve competitive advantages and thus gain customer profitability. Keyword: e-Business, M-Business, Customer Relationship Management, Competitive advantages, Five Forces Model, SWOT Analysis

ABSTRACT Wei Chuan Wu Japanese Cuisine Restaurant is a newly emerging all-you-can-eat Japanese restaurant, presently there are two branches in Kaohsiung. The domestic food and beverage consumption market has appeared to develop into extremely different ways, to match up to consumers¡¦ need, an all you can eat phenomenon has risen again. The new term of all you can eat restaurant features delicacy of the cuisine, focus on the quality of ingredients, and locations are relocated from lower rental business district to the centre business district, seemingly it will lead up an all you can eat market competition. Consumers¡¦ food taste preference varies over time; the new term of all you can eat restaurant devote effort on using variety of ingredients. Due to the sluggish economic condition, consumers have become more demanding, wanting to enjoy the luxury but unwilling to spend more expense. The food and beverage industry is the first to be affected with the change of the economic condition, facing the pressure of the increasing cost of raw materials, personnel, rent and other costs. Because of the limited salary, consumers have become fussier, set menu will not satisfy the costumers anymore. This is the opportunity for the middle-size all you can eat restaurant to join into the market. An all you can eat restaurant makes 30 percent of profit, but if it is located in a higher rent cost business district, profit might only reach to 20 percent only. The owner needs to win over costumers¡¦ favor to make more profit by its quantity. Despite focusing on the quality of ingredients, the atmosphere is also an important issue; nowadays costumers not only demand for nice meal but also want to enjoy the atmosphere. The dealer of the all you can eat restaurant should not save cost for the decoration and service. The current trend even shows that ¡§location picking¡¨ is an important key to success.The rationale for conducting this research is to discuss about a newly emerging restaurant, how to search for a standard managing system in the competitive food and beverage industry to create outstanding accomplishments. Therefore following this system you can make effective management and create added value for the food and beverage franchise system and also to provide a reference managing method to the dealers afterwards. This research used Five Forces Model, SWOT Analysis, Analytical Hierarchy Process (AHP), questionnaire and experts interview for the researching method. The participants of this survey were scholars of the food and beverage industry, executive chefs, managers, assistant managers, kitchen cooks and costumers. This survey was conducted by interviewing every participant thoroughly, first by qualitative approach and then through quantitative approach. This study reveals the key factors for the success of Wei Chuan Wu that are mentioned respectively below: the flavor and taste of dishes, service quality, restaurant¡¦s atmosphere, restaurant¡¦s location and brand. The result shows the success factors of Wei Chuan Wu that are: the lower cost of rent and raw material, dishes should have distinguishing features to differentiate, good quality of service from the servers and also to provide a clean, hygienic and comfortable atmosphere to dine. These factors not only can increase the restaurant¡¦s brand but also its core competence and create costumers value. It also eliminates the threats of the sluggish economic condition, competitors¡¦ threat or any other replacing threat to create a new brand image. From the results of this research, in conclusion the key factors for a newly emerging restaurant to success are: the flavor and taste of dishes, good service and eating atmosphere. Restaurant should have its own brand and feature dishes, and provide good quality of service to increase costumers¡¦ value. To offer a clean, hygienic and comfortable eating atmosphere are also costumers¡¦ emphasis standards. This study results can provide future dealers a reference for management. Key words: Five Forces Model, SWOT Analysis, Analytical Hierarchy Process, Success Key Factors, Japanese Cuisine Restaurant