The energy crisis and environmental consciousness arising in recent years induce the rapid development of renewable energy technology, especially in solar energy field. Under the policy support of Germany and Japan, the solar energy market expands to the world speedily. Moreover, due to the high values of environmental protection topics in United Nations and European Union and Kyoto Protocol establishment, the renewable energy industry is imperative to prevail among the world. As a result of the industrial rapid growth, companies adopt all kinds of tactics to develop capability in order to occupy the renewable energy market. Thanks to the remarkable achievement in LCD-TFT and semiconductor industries, Taiwan manufacturers applied the past experiences to invest in the solar cell industry, especially in thin film solar cell product. During 2005 to 2007, many companies found one after another. This research mainly probes into the trend of Taiwan thin film solar cell industry. First, understand the competitors and global market conditions, then penetrate the industrial structure with Porter¡¦s five forces model, discuss the competitive advantage of Taiwan with Porter¡¦s diamond model, and look for the competitive ability of Taiwan thin film solar cell industry by SWOT analysis. Finally, the research proposes some developing suggestions for Taiwan thin film solar cell industry.

<p>Bachelor thesis in Logistics Management, School of Management and Economics, Växjö University, EKL 361, Spring 2006-05-24</p><p>Authors: Jesper Ericsson, Olov Nordgren, Henrik Frick</p><p>Tutor: Åsa Gustafsson/ Helena Forslund</p><p>Examiner: Helena Forslund</p><p>Title: Road cabotage in the Swedish haulage industry</p><p>Author supplied keywords: Transportation, European Union, Haulage Company, Road Cabotage, Five Forces Model and Generic Strategies.</p><p>Background: In 1998 the European Union introduced the concept of free road cabotage. The concept implies that haulers from different Member States are allowed to perform domestic transportation in another Member State as long as it is conducted on a temporary basis. The introduction of cabotage has given rise to new competitive conditions on domestic markets within the European Union. Not all haulage companies within the European Union have the same competitive prerequisites. Swedish haulers have a high cost structure in comparison with foreign haulers and therefore it is interesting to see how they are affected by cabotage.</p><p>Research Questions:</p><p>o How do Swedish haulers perceive cabotage in their industry and how do they manage it today?</p><p>o Which improvements can be achieved strategically to sustain and/or improve Swedish haulers’ competitive situation towards foreign haulers?</p><p>Purpose: The objective of this bachelor thesis is to investigate how Swedish haulers’ are affected by competition concerning road cabotage. Depending on how they are affected by road cabotage we also intend to present strategic improvements that can sustain and/or improve their competitive ability.</p><p>Methodology: Survey on three haulage companies</p><p>Theoretical Framework: For our first research question we have chosen to present the concept of cabotage to enlighten readers. To be able to understand what characterises the Swedish haulage industry we have chosen Porter’s Five Forces Model as a foundation. The results from the Five Forces Model are used as inputs to the theories concerning Porter’s generic strategy.</p><p>Conclusions: Through this bachelor thesis we have concluded that Swedish haulers are in different ways affected by road cabotage. Depending on their type of business, they are more or less affected by cabotage. Through differentiation Swedish haulers can sustain and improve their competitive situation. The differentiation should be focused on issues regarding markets, customers, and specific service characteristics that are difficult for foreign competitors to imitate.</p>

Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to respond to competition effectively. By using Porter’s five forces model, we can analyze how companies respond to competition more comprehensive.     The purpose of this thesis is to demonstrate some of competition that companies face and analyze how companies respond to competition when operating in e-commerce industry.   In this thesis, we use a case study to analyze two companies’ competition strategies so as to develop an understanding of the e-commerce competitive environment and realize the importance of responding to various competitions in e-commerce market. In order to gather the important information, we interview respondents of two Chinese B2C companies. Two B2C companies are: JD Company and Amazon China. JD Company is a domestic company and Amazon China is a multinational company.   This study demonstrates that the companies need to improve their competitiveness to respond to competition such as improving the quality of product, the logistic system, and the after-sale service. In addition, it is better for companies to make the strategies such as low-price strategy and differentiation strategy to respond to competition.

The aim is to analyze the competitive environment of the selected organization, in which the student focuses on rivalries between competitors in terms of its substance, behavior (practices) competition, the probability of attack, reprisal from the competition and dynamic environment. He also analyzes the sources and competitiveness indicators (success) and sources of competitive advantage in the industry (market segment), with the help VRIO analysis identifies the key capabilities, which are selected organization source of competitive advantage over competitors. Outcome of this work is to design a strategy for the competitiveness of selected organizations along with steps for its implementation.

The subject of this diploma thesis is to analyse the Dolkam Šuja Company, a.s. Through the selected methods, described in the first part, the company’s current situation is evaluated and on its basis the measures for improving the current state of the company are proposed.

This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.

This study is based on Porter¡¦s five forces model of competition. It combines system dynamics theory to make Porter¡¦s five forces model be simulated by dynamic system model and then the strategy can be simulated by computer. With this strategic experiment, the industry analysis or industry strategy can be simulated and experimented just like in the laboratory and make the forecast in the future be achievable. The conclusions of this study are presented as follows: 1.The five forces in Porter¡¦s five forces model can be expressed and quantified by combination of each two forces. 2.The Porter¡¦s five forces model is not strong enough to cope with the dynamic, twinkling and changeful environment. But it can be compensated by system dynamics theory. 3.Combining the system dynamics theory and Porter¡¦s five forces model, the relationship between every two forces can be transformed into cause-and-effect chain. The total forces among five forces can be expressed by system feedback circle. 4.After combination of the system dynamic theory and Porter¡¦s five forces model, we can use the iThink software to simulate the combination. It makes the unquantifiable force change be able to be simulated and forecasted. The conclusions above are significant to the study in the following aspects. 1.The ten forces relationship of Porter¡¦s five forces model can be expressed by cause-and-effect chain in system dynamics theory. 2.The pull-and-push relationship of the ten forces combination in Porter¡¦s five forces model can be expressed by system feedback circle. 3.The mutual and active forces in the system dynamics can be quantified, simulated and forecasted.

The study is to summarize the characteristic, present situation and future trend of magnesium industry. Through the analysis of industrial structure, we can understand the growth level of magnesium die casting market in Asia is better than other regions in the world. Especially the 3C industries in Taiwan and Japan, are the most fast-developing ones of magnesium. By means of the analysis of ¡§five forces¡¨ and SWOT of domestic magnesium industry, and comparison with Japanese industry and many references, we can find the KSF (Key Successful Factors) of Taiwan magnesium industry. In the case study of Catcher's company, we can find out how it successfully apply its core resources and retain its competitive niche by analyzing the advantages and disadvantages of competitive factors, and understanding how to use hyper-competition operation model. The industrial circumstances change rapidly, it is importance to fully grasp favorable terms of corporate competition, and to develop advantageous strategies by integrating the prospects of domestic and foreign industries. For the construction of a strongly competitive leader company of magnesium industries, it is essential to own the critical techniques of magnesium and establish the good relationship with customers. From the study, we find that Catcher Co., Ltd. can forecast the customers¡¦ future needs and operate in coordination with them to develop the product strategies. Because it can provide the new products earlier than other rivals, and keep good relationship with suppliers, Catcher can manufacture the products at many different production places and satisfy the most needs of customers and occupy higher market share. Reviewing the case in the analysis of management strategies, we can verify the KSF that can fit in with Taiwan magnesium industry. In conclusion, the study suggests five significant items for the Taiwan magnesium industry: 1. Fix on product scope 2. Promotion of research team ability 3. Process techniques and quality stability 4. Mass production capacity and cost down 5. The Cooperation of Magnesium companies

This study focus on Sinyi Realty Inc.. According to the other researches, the brand value content 5 decisive factors: 1.brand loyalty, 2.brand awareness, 3.perceived quality, 4.brand association, 5.other exclusive assets of the brand, and I research the brand value creation on these 5 factors. This study evaluates the brand value of Sinyi Realty Inc. by Brand Asset Valuator. The purpose is to discuss 1.What brand value did Sinyi Realty Inc. create sucessfully, 2.The influence on the Real Estate Agencies of their brand value, 3. The other advices for Sinyi Realty Inc., 4.The other advices for Real Estate Agencies to creat brand value. The main conclusion of the study divides the way how Sinyi Realty Inc. created the brand value into three periods: 1. Initial stage: Grasp the market mainstream, make the variety management, and create the corporate culture¡÷Provide high quality services 2. Middle stage: Advertising marketing ¡÷ brand image establishment¡÷ brand value creation 3. Recent stage: Influence the industry developments and lead the market trend There are the following suggestions on Sinyi Realty Inc. of this research: 1. Do customer relationship management system well. 2. Improve the marketing share. 3. Make the best of the advantage of the place. 4. Build the complete brand management system.

ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. Degefie Supervisor: Professor Akmal Hyder Date: 2013 June Aim: Technology has changed the way businesses are being done specifically in the internet marketing. Even though the growth &amp; development of internet marketing is rapid, many new firms doing e-business are increasing. To make use of this ever increasing opportunity many companies without adequate knowledge and lack of concepts about internet marketing enter into this business that leads into failure. This study examines how businesses use the internet as an effective marketing tool in order to increase business efficiency and survive in the competitive business. The study also identifies the various problems that are affecting the internet marketing business and review possible strategies. Method: The study adopted a qualitative method through a deductive approach. Research questions were developed to gather the data. A semi structured interview was conducted with personnel from Nordpost and SmartGuy. The data was analysed and linked with the theory to provide answers to the research questions. To enhance the richness of the study secondary data sources has been employed in a form of scientific articles, literature, annual reports from the case companies and online sources.  Results and Conclusions: The result of this study shows that the rapid development of online marketing makes it imperative for businesses to seriously consider the internet as a marketing tool in order to remain competitive. There is no specific strategy to adopt but firms could develop internet marketing strategies depending on the nature of their business in order to cope up with the ever changing environment. It also identified the difficulties traditional marketers face when integrating internet marketing. The conclusion is that businesses can overcome the barriers affecting Internet marketing if they take time to identify their micro and macro environments and adopt appropriate strategies. Suggestions for future research: Although this study identified that there are some factors affecting the internet marketing and suggested key elements in developing e-marketing strategy, the results of this study and conclusion, to some extent have some limitations.  Firstly there are only two case companies investigated which makes it hard to generalize the outcomes. Secondly, current literatures in the area of study were very limited showing that researchers are not really giving time to this all important topic.  Thus future research could look more into this subject area, broaden the scope of the investigation to more companies and could also concentrate in the areas where there is a need for a unique strategy development for different internet companies. Future researchers could also look at how the transition from traditional to internet marketing could be made very simple. Contribution of the thesis: The study provides significant insights into the factors affecting internet marketing and e-business strategies that can be adopted to make it an effective marketing tool, a topic often overlooked by published material. Even though there are no specific e-marketing strategies to directly copy or implement, the study suggests specific areas a business should take into consideration while developing the strategy. For businesses, the question of using the internet as a marketing tool should be one of ‘when, why and how’. A well-structured and well thought out business plan which is still applicable is the backbone of any company who is going to be successful in the e-commerce industry.