This thesis examines the literature promotion towards adults in an established literary magazine. The basis for the study are the different surveys noting the decline in the populations reading and writing abilities. The aim of the thesis is to investigate the attitudes towards, and images of, reading and literature appearing i the magazine Vi Läser, from 2011 to 2015. The research questions are concerned with the beliefs and perceptions in regards to reading that Vi Läser convey, and what aspects of literature the magazine emphasizes. As a theoretical basis the critical discourse analysis as formulated by the linguist Norman Fairclough has been utilized. It is supplemented with Pierre Bordieus work on social differentiation and the theory of reading dimensions outlined by Sten Furhammar. A close reading has been applied to the selected issues of Vi Läser, whereby three dominant discourses has been made visible. These are termed ”the prestige discourse”, ”the utility discourse” and ”the pleasure discourse”. The studys findings are put in relation to the relevant discursive and social practices. The discursive practice examined is the realm of printed journals. This proved to be marked by a variety of approaches towards reading, and it was found that the discourses prevalent in Vi Läser constituted only a small selection of the mediated images of the activity. The social practice of interest is the realm of the public library. The findings illustrate a considerable congruence between the images of reading promoted in Vi Läser to that of official documents and reports. At the same time, it is stated that adults are a low priority in the context of the public library. Vi Läsers literature promotion is considered to have an important role to play in this regard. Finally, it is suggested that public libraries embrace Vi Läsers pleasure discourse in its literature promotion towards adults. This is a two years master’s thesis in Archive, Library and Museum Studies.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-306929 |
| Date | January 2016 |
| Creators | Tempelman, Stephan |
| Publisher | Uppsala universitet, Institutionen för ABM |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | Uppsatser inom biblioteks- & informationsvetenskap, 1650-4267 ; 707 |
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