We live in a time of changing climate and global warming, creating an urgency for policy- and societal ameliorative action. Increasing climate change skepticism in the Anglo-Saxon parts of the world as well as in Europe risks delaying urgent actions needed. This thesis studies a climate skeptical blog site and network in Sweden, Klimatupplysningen, and analyzes strategies used. A comparative framing analysis is conducted where frames compiled from previous research is searched for and analyzed in a randomly selected material of 150 blog posts. The results from the research show that strategies and frames from previous research to a large extent match those in Klimatupplysningen. Two new frames appeared from the material; Media & Debate and Humor. The new frames are indicative of a contextuality of online social media as main platform for communication and networking. More research is needed on effects on audiences from blogs and other social media.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-39436 |
| Date | January 2019 |
| Creators | Linnala, Laura |
| Publisher | Södertörns högskola, Miljövetenskap, Laura Linnala |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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