This essay examines the communication strategies employed by Jacinda Ardern and Erna Solberg during the Covid 19 crisis, with a focus on how they exhibit feminine leadership at- tribute s that show empathetic and interpersonal skills . W e find that both Ardern and Solberg demonstrated similarities in language and visual elements from their Facebook posts during the selected period 21 03 2020 to18 06 2021 to communicate their main messages. They em- phasize interpersonal communication to establish and maintain relationships by expressing gratitude towards their respective populations. By categorizing the behaviours observed in Ardern and Solberg’s communication, specifically the pract ices of preserving, mutual em- powerment, and team creation as described by Fletcher (1999), skills such as empathy, caring and cooperation were identified . This essay's results indicate that feminine leadership utes, as exemplified by Ardern and Solbe rg, prove effective in crisis management, particu- larly in addressing concerns, fostering empathy, and promoting collective responsibility.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:oru-107018 |
| Date | January 2023 |
| Creators | Akmekjian, Louri, Ali, Fartun Rage |
| Publisher | Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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