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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Internpodden : En multimodal analys av tre podcasts avsedda för medarbetare / Internpodden (Podcast for internal communication) : A mulitmodal analyzis of three poddcasts used for empoyees

Nord Koskela, Kristina, Svensson, Theres January 2019 (has links)
The research conducted in ‘The Internal podcast’ aims to answer how podcast could be used for internal communication in organizations and what its weakness and strength is. The study has gathered theories such as storytelling, affordance and sensemaking and combined them into a unique framework for this study. Based on multimodal analysis we have studied three podcasts content and content design to help answer the questions of the study. The three podcasts: Kackellackan, Fast forward and Radio Samhall all have their coworkers as the primary target group. From these podcasts the study analyzed at a total of 60 episodes (20 from each podcast). The results showed that all three podcasts have different content design that suggests multiple possibilities for organizations to form the content for their own needs. Because of its intimate and close character, it also suggests a usefulness for sensemaking in organizational changes. But one of the weaknesses that the result pointed at is the lack of interaction between producer and listener, because one key part in empowerment is the possibility for feedback.
2

Kuso videos as a genre for meaning negotiation and identity contextualization: Toward a social-semiotic multimodal analysis

Chiang, Ro-ning 01 August 2011 (has links)
Kuso videos as an emergent Internet genre have gained its popularity among a great number of online participants, especially via the most popular video-sharing website, Youtube. The present study explores the meaning-making mechanism that operates in the production of kuso videos, which are worthy of note inasmuch as they have been more and more widely used in response to issues arising in Taiwanese society. Different from previous research on monomodal representation of kuso (e.g. written, graphic kuso), the present research takes the previous studies as a point of departure and will analyze a multimodal and multimedial kuso video uploaded onto Youtube. The analysis will center around its performance, power, and meaning potentials and seek to answer the following research questions. (1) From a multimodal social-semiotic perspective, how are the meaning potentials of kuso videos being performed in the process of meaning-making? (2) In multimodal kuso videos, what accounts as a mode and what are the affordances of a specific mode? Or, is it necessary to define mode as a separate unit which creates meaning potentials in the whole multimodal production? (3) In social-semiotic production of kuso videos, who is in control in the process of meaning-making? In other words, in the meaning-making process, how is the identity of kuso video being contextualized and being negotiated with other participants? (4) How are decontextualization, recontextualization, and identity contextualization interconnected to each other in the production and the distribution of kuso videos? To analyze the meaning-making process and meaning potentials of the target kuso video, multisemiotic models (Halliday, 1978; Lim, 2002) as well as Bakhtin¡¦s (1981; 1986) genre theory are applied as the basis of the analytical framework while ¡§projective act of identity¡¨ (Coupland, 2007) is used to account for the how identity is contextualized in the video. In addition, the present research proposes the Functional Multisemiotic Model to illustrate with examples how layers of remix operate in the processes of decontextualization, recontextualization, and identity contextualization and to elucidate what semiotic functions they serve at three levels (i.e. ideational, textual, and interpersonal levels). On the whole, this research may shed light on the intricate meaning-making process in multimodal kuso analysis.
3

Soi Dog Foundation’s social marketing- and communication strategies : Which social marketing strategies and multimodal tools SDF has used throughout the decade

Sahlin, Shannelle January 2019 (has links)
During the past decade, there has been a growing disgust in Thailand with opposition to eating dogs in Asia and activists have unitedly with organizations encouraged the Thai government to adopt stricter animal rights laws in order to prevent the illegal dog meat trade. One of these organizations is the Thai animal welfare organization Soi Dog Foundation (SDF), that has also contributed with a controlled dog population on the Thai island Phuket and officially made it the first rabies free province in Thailand. Since SDF is solely volunteer and donations based it becomes relevant to examine the reasons behind their success as a non-governmental and nonprofit organization in a third world country. The thesis’s speculations regarding SDF’s historical development aims to help SDF and other NGOs in Asia that share the same goals streamline their marketing. This paper is a bachelor’s thesis including a minor field study in Thailand. It is a qualitative study with empirical observation and participation that analyzes SDF’s social marketing strategies. The study also includes a multimodal analysis of the focus organization’s materials fighting the illegal dog-meat trade and smuggling. The chosen materials are published during the beginning and end of the recent decade and are examined in order to determine which semiotic and multimodal tools they have used throughout this time period to spread awareness of the phenomenon. It is also examined whether SDF composes their texts and structures their materials differently depending on the target group. The research questions are answered with the help of semiotics and analytical tools from the systematic-functional grammar method. It will be briefly analyzed whether SDF attempts to build emotional appeals into their materials with the help of a model called ‘emotional branding’. The thesis’s approach to the analysis of SDF’s communication planning is based on the contingency approach, which implies that it takes variating methods in order to achieve a goal. The Four C’s model will be used in this study when discussing strategies NGOs can use to cooperate or create the desired relationship with their nation’s government. The agenda setting theory is implemented in order to examine SDF’s social marketing strategies. The results of this thesis show that SDF has adapted their materials to the ideal layout structures in modern time throughout the decade and frequently adapts them to their culturally variating target groups. The analysis also displays that the organization uses multiple strategies consisting of multiple minor steps in order to reach a certain goal. Results imply that SDF and other NGOs should focus on social media and their relation to the public, in order to eventually affect the majority public opinion and influence the government laws regarding animal rights.
4

Développement des sentiments au travail : dialogues sur l’efficacité et l’utilité chez des médecins du travail. / Development of sentiments at work : dialogues (between occupational physicians) on the effectiveness and the usefulness.

Poussin, Nadine 08 December 2014 (has links)
A partir d’une intervention auprès de médecins du travail, cette thèse explore les conditions de développement des sentiments au travail. Elle stabilise une conceptualisation de l’affectivité distinguant affect, émotion et sentiment qui pose des rapports entre l’affect lié aux conflits de l’activité (conflits liés à la conception de l’activité comme triade vivante sujet/objet/autrui et conflits liés aux rapports entre le déjà vécu et le vivant) et les sentiments et émotions qui en sont les instruments de réalisation. Le sentiment est défini comme l’instrument de réalisation de l’affect détaché de l’événement affectif et relié à l’activité de pensée. Une analyse multimodale de nos matériaux s’attache à repérer des indices de l’affect dans trois modalités étudiées (regard, voix, mot) et des indices de développement de la pensée (développement des significations des mots et des objets de discours). Nous concluons que l’intervention en clinique de l’activité par l’exposition de l’activité qu’elle autorise et la production de débats sur les critères du travail bien fait qu’elle organise peut provoquer des affects et contribuer au développement du sentiment du travail bien fait. / Based on an intervention with occupational health physicians, this thesis explores the developmental conditions of sentiments at work. The thesis seek to stabilize a conceptualisation of affectivity distinguishing affect, emotion and sentiment, and lays the relationships between affect, which is related to conflicts of activity (conflicts related to activity as a living triad subject/object/others and conflicts related to relationships between the « already lived » and the « living »), and sentiments and emotions, which constitute its instruments of realization. Sentiment is defined as instrument of affect realization, detached of affective event, and related to thinking activity.Multimodal analysis of research materials allows the identification of affect indices, based on three studied modalities (gaze, voice, word), and development of thinking indices (development of signification of word, and discourse objects).We conclude that intervention in clinic of activity, by exposing activity and producing disputations on quality of work criteria, can cause affects and contributes to develop the sentiment of « well-done-work ».
5

Développement des sentiments au travail : dialogues sur l’efficacité et l’utilité chez des médecins du travail. / Development of sentiments at work : dialogues (between occupational physicians) on the effectiveness and the usefulness.

Poussin, Nadine 08 December 2014 (has links)
A partir d’une intervention auprès de médecins du travail, cette thèse explore les conditions de développement des sentiments au travail. Elle stabilise une conceptualisation de l’affectivité distinguant affect, émotion et sentiment qui pose des rapports entre l’affect lié aux conflits de l’activité (conflits liés à la conception de l’activité comme triade vivante sujet/objet/autrui et conflits liés aux rapports entre le déjà vécu et le vivant) et les sentiments et émotions qui en sont les instruments de réalisation. Le sentiment est défini comme l’instrument de réalisation de l’affect détaché de l’événement affectif et relié à l’activité de pensée. Une analyse multimodale de nos matériaux s’attache à repérer des indices de l’affect dans trois modalités étudiées (regard, voix, mot) et des indices de développement de la pensée (développement des significations des mots et des objets de discours). Nous concluons que l’intervention en clinique de l’activité par l’exposition de l’activité qu’elle autorise et la production de débats sur les critères du travail bien fait qu’elle organise peut provoquer des affects et contribuer au développement du sentiment du travail bien fait. / Based on an intervention with occupational health physicians, this thesis explores the developmental conditions of sentiments at work. The thesis seek to stabilize a conceptualisation of affectivity distinguishing affect, emotion and sentiment, and lays the relationships between affect, which is related to conflicts of activity (conflicts related to activity as a living triad subject/object/others and conflicts related to relationships between the « already lived » and the « living »), and sentiments and emotions, which constitute its instruments of realization. Sentiment is defined as instrument of affect realization, detached of affective event, and related to thinking activity.Multimodal analysis of research materials allows the identification of affect indices, based on three studied modalities (gaze, voice, word), and development of thinking indices (development of signification of word, and discourse objects).We conclude that intervention in clinic of activity, by exposing activity and producing disputations on quality of work criteria, can cause affects and contributes to develop the sentiment of « well-done-work ».
6

Multisemiotic resources in student assessment : a case study of one module at Stellenbosch University

Du Toit, Tamzin 04 1900 (has links)
Thesis (MA)--Stellenbosch University, 2014. / ENGLISH ABSTRACT: This study investigates multimodal assessment in the South African higher education context. The communication landscape of students is becoming increasingly multimodal, resulting in a shift away from higher education institutions’ preferred mode (that is, the written mode). This is partly as a result of the digital era in which we live, as the verbal, visual and audio modes co-exist to make meaning, thereby creating new forms of text (Iedema 2003: 33). Although there is a common acceptance that the communication landscape has changed, higher education institutions still seem to consider the written text and written communication as the most dominant form of meaning-making (Lea 2004: 743). Thus, there is a disparity between the types of literacies with which students arrive at university, and the types of literacies that they are expected to use in university. I argue that this disparity is problematic for education, and maintain that pedagogies be transformed in order to resolve this issue. In this way, students will be able to “benefit from learning in ways that allow them to participate fully in public, community, and economic life” (Cazden et al. 1996: 60). Data for this research includes assignments that were produced by second-year students of Applied English Language Studies, a subject offered by the Department of General Linguistics at Stellenbosch University. These assignments include a multimodal component as well as a formal, written component. Analysis of their assignments revealed that students show great dexterity in their creations of multimodal texts. Apart from their design skills, it was revealed that students have knowledge of a wide variety of social discourses, which is currently mostly ignored in the education context. Thus, I propose that this knowledge, along with the digital and visual design skills with which students arrive at university, be valorised and utilised as an entry point for the teaching of linguistic literacy. This proposal is partly supported by schema theory, a cognitive theory of learning, which entails that existing knowledge is used as a platform on which to build new knowledge. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek multimodale assessering in die Suid-Afrikaanse hoër onderwys konteks. Die kommunikasie landskap van studente word al hoe meer multimodaal wat ʼn skuif weg van die voorgekeurde modaliteit (die geskrewe) in hoër onderwys teweegbring. Dit is gedeeltelik a.g.v. die digitale era waarin ons leef waarin die verbale, visuele en klank modaliteite saam gebruik word om betekenis te skep; dus word nuwe vorme van teks geskep (Iedema 2003: 33). Alhoewel daar algemeen aanvaar word dat die kommunikasie landskap verander het, beskou hoër onderwys instansies nog steeds die geskrewe teks en geskrewe kommunikasie as die dominante vorm van betekenisskepping (Lea 2004: 743). Daar is dus ʼn gaping tussen die tipes geletterheid waarmee studente by die universiteit opdaag en watter daar van hulle verwag word om te gebruik in die universiteit. Ek voer aan dat hierdie gaping problematies is vir opvoedkunde en stel voor dat pedagogie verander moet word om dit aan te spreek. Op hierdie manier kan studente voordeel trek op maniere wat hul toelaat om ten volle deel te neem aan publieke, gemeenskaplike en ekonomiese lewe (Cazden et al. 1996: 60). Data vir hierdie navorsing sluit opdragte in wat deur tweede jaar Applied English Language Studies (ʼn vak wat deur die Departement Algemene Taalwetenskap by Stellenbosch Universiteit aangebied word) studente uitgevoer is. Die opdragte sluit ʼn multimodale element sowel as ʼn formele geskrewe element in. Analise van die opdragte wys dat studente vaardigheide het in die produksie van multimodale tekste. Behalwe die produksie vaardighede wys die analise ook dat hierdie studente kennis het van ʼn wye reeks sosiale diskoerse wat op die oomblik meestal geïgnoreer word in die opvoedkundige konteks. Ek voer dus aan dat hierdie kennis sowel as die digitale- en visuele produksie vaardigheide waarmee studente by die universiteit opdaag, gevalideer en gebruik word as ingangspoort vir die aanleer van talige geletterheid. Deels word die voorstel deur skema teorie ondersteun, ʼn teorie wat in kognitiewe benaderinge tot leer ontwikkel het en wat voorstel dat bestaande kennis gebruik kan word as ʼn platform om nuwe kennis te bou.
7

Using multimodal analysis to investigate the role of the interpreter

Bao-Rozee, Jie January 2016 (has links)
Recent research in Interpreting Studies has favoured the argument that, in practice, the interpreter plays an active role, rather than the prescribed role stipulated in professional codes of conduct. Cutting-edge studies utilising multimodal research methods have taken a more comprehensive approach to investigating this argument, searching for evidence of the interpreter’s active involvement not only through textual analysis, but also by examining a range of non-verbal communicative means. Studies using multimodal analysis, such as those by Pasquandrea (2011) and Davitti (2012), have succeeded in offering new insights into the interpreter’s role in interaction. This research presents further investigation into the interpreter’s role through multimodal analysis by focusing on the use of gesture movements, gaze and body orientation in interpreter-mediated communication; it also looks at the impact of the state of knowledge asymmetry on the interpreter’s role. This thesis presents findings from six simulated face-to-face dialogue interpreting cases featuring three different groups of participants and interpreters representing different interpreting settings (e.g. parent-teacher meeting, business meeting, doctor-patient meeting, etc.). By adapting a multimodal approach, findings of this study (a) contribute to our understanding of the active role of the interpreter in Interpreting Studies by exploring new insights from a multimodal approach, and (b) offer new empirical findings from interpreter-mediated interactions to the technical analysis of multimodal communication.
8

Modulation de mouvements de tête pour l'analyse multimodale d'un environnement inconnu / Head movements modulation for the multimodal analysis of unknown environments

Cohen-Lhyver, Benjamin 19 September 2017 (has links)
L'exploration d'un environnement inconnu par un robot mobile est un vaste domaine de recherche visant à comprendre et implémenter des modèles d'exploration efficaces, rapides et pertinents. Cependant, depuis les années 80, l'exploration ne s'est plus contentée de la seule détermination de la topographie d'un espace : à la composante spatiale a été couplée une composante sémantique du monde exploré. En effet, en addition aux caractéristiques physiques de l'environnement — murs, obstacles, chemins empruntables ou non, entrées et sorties — permettant au robot de se créer une représentation interne du monde grâce à laquelle il peut s'y déplacer, existent des caractéristiques dynamiques telles que l'apparition d'événements audiovisuels. Ces événements sont d'une grande importance en cela qu'ils peuvent moduler le comportement du robot en fonction de leur localisation dans l'espace — aspect topographique — et de l'information qu'ils portent — aspect sémantique. Bien qu'imprédictibles par nature (puisque l'environnement est inconnu) tous ces événements ne sont pas d'égale importance : certains peuvent porter une information utile au robot et à sa tâche d'exploration, d'autres non. Suivant les travaux sur les motivations intrinsèques à explorer un environnement inconnu et puisant son inspiration de phénomènes neurologiques, ce travail de thèse a consisté en l'élaboration du modèle Head Turning Modulation (HTM) visant à donner à un robot doté de mouvements de tête la capacité de déterminer l'importance relative de l'apparition d'un événement audiovisuel dans un environnement inconnu en cours d'exploration. Cette importance a été formalisée sous la forme de la notion de Congruence s'inspirant principalement (i) de l'entropie de Shannon, (ii) du phénomène de Mismatch Negativity et (iii) de la Reverse Hierarchy Theory. Le modèle HTM, créé dans le cadre du projet européen Two!Ears, est un paradigme d'apprentissage basé sur (i) une auto-supervision (le robot décide lorsqu'il est nécessaire d'apprendre ou non), (ii) une contrainte de temps réel (le robot apprend et réagit aussitôt que des données sont perçues), et (iii) une absence de données a priori sur l'environnement (il n'existe pas de vérité à apprendre, seulement la réalité perçue de l'environnement à explorer). Ce modèle, intégré à l’ensemble du framework Two!Ears, a été entièrement porté sur un robot mobile pourvu d'une vision binoculaire et d'une audition binaurale. Le modèle HTM couple ainsi une approche montante traditionnelle d’analyse des signaux perceptifs (extractions de caractéristiques, reconnaissance visuelle ou auditive, etc.) à une approche descendante permettant, via la génération d’une action motrice, de comprendre et interpréter l’environnement audiovisuel du robot. Cette approche bottom-up/top-down active est ainsi exploitée pour moduler les mouvements de tête d’un robot humanoïde et étudier l'impact de la Congruence sur ces mouvements. Le système a été évalué via des simulations réalistes, ainsi que dans des conditions réelles, sur les deux plateformes robotiques du projet Two!Ears. / The exploration of an unknown environement by a mobile robot is a vast research domain aiming at understanding and implementing efficient, fast and relevant exploration models. However, since the 80s, exploration is no longer restricted to the sole determination of topography a space: to the spatial component has been coupled a semantic one of the explored world. Indeed, in addition to the physical characteristics of the environment — walls, obstacles, usable paths or not, entrances and exits — allowing the robot to create its own internal representation of the world through which it can move in it, exist dynamic components such as the apparition of audiovisual events. These events are of high importance for they can modulate the robot's behavior through their location in space — topographic aspect — and the information they carry — semantic aspect. Although impredictible by nature (since the environment is unknown) all these events are not of equal importance: some carry valuable information for the robot's exploration task, some don't. Following the work on intrinsic motivations to explore an unknown environment, and being rooted in neurological phenomenons, this thesis work consisted in the elaboration of the Head Turning Modulation (HTM) model aiming at giving to a robot capable of head movements, the ability to determine the relative importance of the apparition of an audioivsual event. This "importance" has been formalized through the notion of Congruence which is mainly inspired from (i) Shannon's entropy, (ii) the Mismatch Negativity phenomenon, and (iii) the Reverse Hierarchy Theory. The HTM model, created within the Two!Ears european project, is a learning paradigm based on (i) an auto-supervision (the robot decides when it is necessary or not to learn), (ii) a real-time constraint (the robot learns and reacts as soon as data is perceived), and (iii) an absence of prior knowledge about the environment (there is no "truth" to learn, only the reality of the environment to explore). This model, integrated in the overal Two!Ears framework, has been entirely implemented in a mobile robot with binocular vision and binaural audition. The HTM model thus gather the traditional approach of ascending analysis of perceived signals (extraction of caracteristics, visual or audio recognition etc.) to a descending approach that enables, via motor actions generation in order to deal with perception deficiency (such as visual occlusion), to understand and interprete the audiovisual environment of the robot. This bottom-up/top-down active approach is then exploited to modulate the head movements of a humanoid robot and to study the impact of the Congruence on these movements. The system has been evaluated via realistic simulations, and in real conditions, on the two robotic platforms of the Two!Ears project.
9

Understanding “Fairness” in India: Critically Investigating Selected Commercial Videos for Men’s Skin-Lightening Products

January 2019 (has links)
abstract: This dissertation investigates a subtle yet complex contemporary issue of colorism in India that traces its ideological roots back in the British colonial period or even prior to that. It focuses on the issue of skin-color discrimination in urban Indian men, which is significantly under-researched. This project aims at investigating the issue of skin-color discrimination through analyzing a small corpus of thirteen YouTube commercials dating from 2005 to 2017 for men’s skin-lightening products of a popular skin-care brand called “Fair and Handsome” from a multimodal critical discourse analytic perspective. This study further aims to understand how the discourse of colorism is operating in these Indian commercials for men’s skin-lightening products, what kinds of semiotic and socio-cultural (discourse) elements are naturalizing the notion of “fairness,” and finally, how the construction of male gender is facilitated. Although the project’s main theoretical arc is critical discourse analysis (CDA), the methodological needs necessarily require drawing upon theoretical tools from advertisement analysis, multimodal analysis, gender studies, social psychology, history, cultural anthropology, race theory, and other related fields of study. After successfully facilitating an exhaustive analytical undertaking, this dissertation contributes to the understanding of colorism as more than intra-group racism in India and situates this perpetuating issue as a contemporary research target in the socio-cultural contexts of globalization and urbanization. / Dissertation/Thesis / Doctoral Dissertation English 2019
10

Är Unga Vuxna Sveriges Framtida Nätcasinospelare? : En multimodal analys av budskapen i tre stycken spelreklamfilmer och hur unga vuxna uppfattar och resonerar kring filmerna. / Are young adults Sweden's future online casino gamblers? : A multimodal content analysis on how casino gambling is portrayed in gambling video commercials and how they are interpreted by young adults. Additionally how young adults interpret and discuss the content in the commercials.

Göthberg, David, Scheynius, vince January 2021 (has links)
The purpose of this thesis is to find out how young adults perceive gambling companies' video commercials in Sweden. A fast rise of commercials from gambling companies have evolved in recent years. As of January 2021, 102 companies have been approved for a Swedish gambling license. The total number of people gambling has not increased, but the total turnover has increased rapidly. Online casinos are considered one of the most addictive forms of gambling and therefore researchers claim that commercials from online casinos have the largest effect on people compared to other gambling forms. This makes it interesting to investigate video commercials in relation to young adults who are considered to be the biggest risk group to develop a gambling problem. To gain insight, we selected three video commercials and performed an in-depth analysis based on the method multimodal content analysis. Two focus group interviews were conducted with participants between the ages of 18-24 years. The focus groups were shown three commercials from three different gambling companies and were then asked about their opinion and interpretation of the commercials. The results were further analysed by the study’s theoretical framework of Stuart Hall's (1973) communication model encoding/decoding was used to analyse the video commercials and the answers from the focus groups.  The data from the focus group interviews indicated that gambling commercials could potentially have an impact on influencing young adults ages 18-24 years. The respondent's interpretation was generally negative since the majority of the participants disliked the video commercials and thought that the commercials were disturbing. Among the fifteen participants, three of them responded positively to some of the commercials and got more interested in wanting to start playing at online casinos after viewing the three video commercials. This suggests that gambling video commercials could have a negative influence.

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