The purpose of the study is to examine how companies in the Swedish market communicate their environmental sustainability work, whether it generates value for the company and whether there are any challenges with it. To answer the purpose of the study, six semistructured interviews were conducted. Many studies have already been done on how consumers experience sustainability communication which is why we did the study from the companies' perspective. The study contains two key theories; Creating Shared Value and Triple Bottom Line. Our results are presented in the study's analysis, where we connect empirical data, previous academic research and theory. We have identified that environmental sustainability communication creates value for the company by strengthening the brand, strengthening the customers' positive connection to the company and increasing customer satisfaction. It creates security for the customer, investors and employees when environmental sustainability work is communicated in a transparent way. The companies we have studied also describe that it is important to take responsibility and contribute to a more sustainable society. The study can contribute to research on CSR and sustainability for valuecreating purposes as our study is based on how large companies on the Swedish market describe this process
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:su-191954 |
| Date | January 2020 |
| Creators | Hansson, Lina, Svens, Felicia, Djupmark, Evelina |
| Publisher | Stockholms universitet, Företagsekonomiska institutionen, Stockholms universitet, Företagsekonomiska institutionen, Stockholms universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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