Originated in Taiwan, HTC is a pride of Taiwan that it proves the Taiwanese company can be excellent not only in cellphone OEM/ODM industry but also it is possible to be an OBM which is known to the world. In April 2011, HTC (2498.TW) stock price reached as high as NT$1,300, while stockholders were rejoicing over the seeming success, soon when it came to Q4 2011, however, it announced an income drop of 41.1% compared to the previous quarter. From August till October 2012, the stock price had been lingering around NT$250 to NT$280.
Close to Taiwan, Samsung from South Korea has become the number one in the mobile phone sales market in Q2 2012. Reported by Gartner, in Q2 2011, Samsung had taken the market share by 16.3% and it climbed to 21.6% in Q2 2012, which was its first time to defeat Nokia, whose market share was 19.9%. Today, Samsung has been the new leader in the mobile phone industry.
Samsung arose from a humble beginning but it is now on the top of the world; however, once always compared side by side, is HTC still able to compete against Samsung today? Samsung has developed its unique competitive advantages to dominate the market. HTC, however, traditionally strong in design, is striving to “coming back,” which was the promise of HTC’s CEO, Peter Chou, in a letter addressing to the employees. Now it’s the high time to review HTC’s strategies in the market. The study collects the resources related to how Samsung, as a successful multinational firm, utilizes competitive strategies, and then analyzes the possibilities to apply those to HTC. It is expected to provide practical suggestions to HTC, with anticipation of its coming back.
| Identifer | oai:union.ndltd.org:CHENGCHI/G0099933026 |
| Creators | 陳筱嘉, Chen, Hsiao Chia |
| Publisher | 國立政治大學 |
| Source Sets | National Chengchi University Libraries |
| Language | 英文 |
| Detected Language | English |
| Type | text |
| Rights | Copyright © nccu library on behalf of the copyright holders |
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