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Att lägga till ett märke : en studie kring varumärkets betydelse för samarbetande tjänsteföretag inom hotellsektorn

The purpose with the thesis is to analyze and investigate the purpose of the co-operations between different brands within the hotel sector. We differentiate these purposes of the collaborations in regard to connections to quality- and environmental oriented symbols.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hik-216
Date January 2008
CreatorsKöhnke, Johanna, Ekström Furenbäck, Johanna, Svensson Johansson, Matilda
PublisherHögskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS, Högskolan i Kalmar, Handelshögskolan BBS, Handelshögskolan BBS
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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