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Växjö Lakers : Conversation About Co-branding & Brand Identity Redesign / Växjö Lakers Rebranding : Redesign of brand identity

This project is a simulation of the redesign of Växjö Lakers ice hockey club brand identity. A conversation about Co-branding and participatory design to include fans and people in general to take part in designing the brand identity of the club they support. My role as designer is to test, examine and analyse to come up with design methods and tools (Create your own logo website) that will enable fans and everyone to design their own version of the Växjö Lakers identity. In order to connect and create a bridge between club and fans that are willing to take part in such project, this will result of creating designs that would be more relevant to the image of the club that fans imagined.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-49897
Date January 2016
CreatorsHoussein, Samer
PublisherLinnéuniversitetet, Institutionen för design (DE), samer.houssein@hotmail.com
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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