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Puckar, Passion & Interaktion : En kvalitativ studie om hur relationen mellan klubb och supportrar påverkas av det kommunikativa arbetet på sociala medier

This theses in the field of Information Design, with a focus on Interaction Design, has been conducted in collaboration with AIK Hockey with the aim of exploring how a mobile application can be designed to effectively meet the information needs of supporters of the club, improve communication between AIK Hockey and its supporters, and simultaneously adhere to good practice in interaction design.   Through a review of relevant literature and the collection and analysis of empirical data from users and stakeholders, this study seeks to contribute insights into how design principles can be applied to create a user-friendly and engaging mobile application suitable for a sports club. With a focus on strengthening the bonds between the club and its supporters, this work aims to explore the role these identities play for each other and how they can be used as guidance for the design process.  In summary, this thesis addresses a complex topic regarding supporters’ identification with a sports club and offers insights into how these needs and behaviors can be addressed through the design of a mobile application. By integrating theoretical perspectives such as human-centered design, semiotics, and Norman’s seven fundamental design principles, along with insights from the collected empirical data through surveys and a semi-structured interview, this study aims to present a design proposal that addresses the needs and expectations surrounding a mobile application for AIK Hockey.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-67750
Date January 2024
CreatorsSundström, Andreas
PublisherMälardalens universitet, Innovation och produktrealisering
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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