DISC-assessment is a tool used to evaluate the communication styles and behaviour of people by profiling based on four different reaction types. These profiles are usually represented by four different colours; Red, Yellow, Green and Blue. This colour division became a widely known phenomenon in Sweden after Thomas Eriksons' book \emph{Omgiven av idioter} was released 2014. The theory of DISC was shortly thereafter subject to strong criticism due to the simplicity of the model and the lack of research around it. The aim of this study is to explore if a categorization of people into the four groups, based on the theory, can be supported by the data. In an attempt to answer the research problem, two cluster analyses were performed using the \emph{k}-modes algorithm. The best cluster solution that was found showed similarities to the four groups based on the DISC-assessment. This could be seen as an indication of support for the profiling system. However, it is shown that several different cluster solutions are possible, severely limiting the possible conclusions that could be drawn from this study.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-412914 |
| Date | January 2020 |
| Creators | Munkby, Carl, Henning, Tove |
| Publisher | Uppsala universitet, Statistiska institutionen, Uppsala universitet, Statistiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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