The purpose of this bachelor thesis is to investigate how a common web-identity can be conveyed on a website when a company is being bought through acquisition. The specific examination is performed on the website of Donald’s foto after their acquisition of Torins in Borås. Qualitative interviews have been conducted with customers and staff from both companies to gain insight regarding strengths which is considered important to merge after the buyout. The conclusion of this paper is that two formerly competing groups on the same market can very well unite into one common web-identity through applied web design as long as they have similar goals with their corporate identities. Suggestions for website development is to create a united graphic webprofile, how service and knowledge can be conveyed on the website and how the design can be improved.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-12897 |
| Date | January 2017 |
| Creators | Brändström, Jenny, Jakobsson, Johan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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