The following is an outline of frame for MERSS from the basis to some important questions and conclusions. It starts with a short description of the basis for marketing, coexistence. Without coexistence, there would not be marketing and it would not be necessary. In the nest section we discuss what keeps the coexistence together. What are the ties of coexistence? We propose that servicing is one important if not the most important tie of coexistence. Servicing understood as an ongoing process not only of exchange but also of change. Hereafter, a servicing and marketing system and a marketing ecosystem is laid out. Finally, we discuss selected consequences.
| Identifer | oai:union.ndltd.org:DRESDEN/oai:qucosa:de:qucosa:17064 |
| Date | 23 January 2018 |
| Creators | Löbler, Helge |
| Contributors | Universität Leipzig |
| Source Sets | Hochschulschriftenserver (HSSS) der SLUB Dresden |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/acceptedVersion, doc-type:conferenceObject, info:eu-repo/semantics/conferenceObject, doc-type:Text |
| Rights | info:eu-repo/semantics/openAccess |
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