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The aim of the Thesis is to give an overview of selected companies from various industries that have an ecological approach and utilize green marketing together with a following overall evaluation forecast of likely development of the subject, mainly in the Czech Republic environment in comparison with the world.

The object of the diploma paper is marketing environment of Most region, analysis of its offer and current situation of tourism in the region. Based on learnt facts, the author aimed to recommend some concrete steps which can help to develop tourism in Most region.

The master´s thesis is focused on risk management in the area of marketing communication in Prvý piešťanský pivovar, s. r. o., which aim is to propose a change of the current communication mix based on the theoretical knowledge and analysis of the current state and risks.

This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

The following is an outline of frame for MERSS from the basis to some important questions and conclusions. It starts with a short description of the basis for marketing, coexistence. Without coexistence, there would not be marketing and it would not be necessary. In the nest section we discuss what keeps the coexistence together. What are the ties of coexistence? We propose that servicing is one important if not the most important tie of coexistence. Servicing understood as an ongoing process not only of exchange but also of change. Hereafter, a servicing and marketing system and a marketing ecosystem is laid out. Finally, we discuss selected consequences.

This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determined.

This thesis aims to provide a comprehensive analysis of the Chinese marketing environment, which would enable companies to understand the fundamental characteristics of Chinese market. The thesis is divided into five chapters. The first chapter serves as an introduction to theoretical basis, the second chapter is devoted to modern history and the basic characteristics of Chinese culture. PEST Analysis of China's marketing environment is a key part of the thesis. The fifth chapter focuses on Chinese consumer behavior, including predictions of changes which can be occured as a result of specific demographic trends, increasing disposable income of Chinese households, the actual consumer preferences, etc. Trough the analysis of marketing environment and consumer behaviour the thesis provides the recommendation for the marketing mix creation.

This diploma thesis deals with the topic of the strategic marketing which is applied on the telecommunication market. A special focus is devoted to the new marketing environment (specifically to the new and modern marketing concepts, tools and channels). The reader can learn about world telecommunication leaders and their usage of the strategic marketing. A very interesting comparative analysis of those leaders is presented. All the results and assumptions are verified by own market research which studied the telecommunication value for the customer and the attitude of customers to the strategic marketing. A visionary future development of the strategic marketing is forecasted at the end.

O Brasil é o maior exportador de carne bovina do mundo. Suas vendas externas de carne têm grande representatividade ao setor e à economia nacional, tanto pelo faturamento, quanto pela sua importância no escoamento da produção. Entretanto, vários fatores interferem no desempenho das vendas internacionais da carne bovina brasileira. As questões sanitárias estão entre as barreiras mais restritivas, incluindo principalmente, no caso do Brasil, a febre aftosa. Mas outras barreiras técnicas, como rastreabilidade, certificações, entre outras, e também tarifárias impedem ou limitam o acesso da carne brasileira em alguns mercados internacionais. Especialmente quando se trata de carne bovina in natura, aumentam ainda mais as restrições. Para melhorar o entendimento das exportações brasileiras de carne bovina e obter mais informações sobre as possíveis alterações do ambiente de marketing para a carne bovina brasileira no mercado internacional, a proposta do trabalho é descrever os fatores que interferem nas exportações de carne bovina. Tais fatores serão apresentados de maneira geral, os que são aplicáveis a quaisquer mercados e especificamente para a União Européia (UE), Rússia e países da África. Cada mercado foi escolhido por uma série de razões. A União Européia é o principal comprador da carne bovina brasileira e é o mercado que mais exige normas e imposições para a carne bovina. As restrições incluem barreiras tarifárias, barreiras técnicas (sanitárias e relacionadas a normas de produção). A Rússia é um grande mercado para a carne bovina brasileira e exige mais preços do que qualidade na carne comercializada. Já a África é um continente que ainda importa pouca carne bovina mas tem grandes perspectivas de crescimento em função da recuperação da economia de alguns países. Além do mais, para cumprir o objetivo do trabalho, é importante conhecer o sistema agroindustrial (SAG) da carne bovina no Brasil, descrever a evolução das exportações nos últimos anos e analisar os potenciais concorrentes nas exportações mundiais de carne bovina. / Brazil is the most representative exporter in beef market. The external trade of beef helps the national economy because the amount of money that enters in the country and also because it is very important as a production destination. But there are some factors that impact the good results of the brazilian international beef trade. Sanitary aspects are the most restrictive points that the brazilian beef sector has, including, in this case, the foot and mouth disease. Besides the sanitary aspects there are also technical barriers, as traceability, certifications, among others. The tariff barriers also contribute for the brazilian beef trade limitation or prohibition on trade. When the focus is on chilled or frozen beef the limitations on trade become higher. In order to understand the brazilian beef exportation and obtain more information about the international marketing environment, this research aim to describe the factors that are important in brazilian beef exportation. Each item will be presented in a general way, that can be applied in any market and after the description is will be done for specific markets like European Union (EU), Russian and African countries. These markets were chosen for specific reasons. EU is the most important trade partner in the brazilian beef sector and is also the most demanding buyer in terms of patterns and restrictions. These restrictions include tariff barriers, technical barriers (sanitary barriers and certifications). Russian is another great trade partner in the brazilian beef sector. But different from EU, Russian gives more importance for low price than high patterns of quality in beef. African countries still import few amount of beef but they beef consumption may increase in some years because the economic development and the continent possibly will become a beef importer. Besides, to conclude this research is important to describe the beef agribusiness system in Brazil and how the brazilian beef exportation developed in the last few years. Analyzing the most representative countries that can compete with Brazil in the international beef market is also important.