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Previous issue date: 2012-09-14 / Based on the definitions of Public Communication, Political Marketing, Public Interest
Information and Communication as a Tool of Governance, the study notes the use of the news
section of the websites of the City Christmas and Mossoro, Rio Grande do Norte, in regard to
strengthening citizenship and encouraging participatory management, from the
characterization of materials like pieces of Political Marketing and Public Communication.
Data collection in qualitative research was conducted from August to September 2011 and
content analysis showed that the appropriation of public property for personal use is a reality,
despite legal requirements to the detriment of strategic communication and governance for
results from the dissemination of information of public interest and the establishment of a
communication channel between State Government and Society. Elements of this study
suggest the need for further research to deepen the discussion / Baseado nas defini??es de Comunica??o P?blica, Marketing Pol?tico, Informa??o de Interesse
P?blico e na Comunica??o como Ferramenta de Governan?a, o estudo observa o uso da se??o
de not?cias dos sites das Prefeituras de Natal e Mossor?, no Rio Grande do Norte, no tocante
ao fortalecimento da cidadania e incentivo ? gest?o participativa, a partir da caracteriza??o
das mat?rias como pe?as de Marketing Pol?tico e Comunica??o P?blica. A coleta de dados da
pesquisa qualitativa foi realizada de agosto a setembro de 2011 e a an?lise do conte?do
demonstrou que a apropria??o da coisa p?blica para uso pessoal ? uma realidade, apesar das
exig?ncias legais, em detrimento de a??es estrat?gicas de comunica??o e de governan?a para
resultados, a partir da difus?o de informa??es de interesse p?blico e do estabelecimento do
canal de comunica??o entre Estado, Governo e Sociedade. Elementos deste estudo sugerem a
necessidade de novas pesquisas para aprofundar a discuss?o
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12205 |
| Date | 14 September 2012 |
| Creators | Silva, ?lida Raquel Merc?s da |
| Contributors | CPF:50918125553, http://lattes.cnpq.br/6801465547614647, Alloufa, Jom?ria Mata de Lima, CPF:03203069415, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4780080H5, Lubambo, C?tia Wanderley, CPF:26503271468, http://lattes.cnpq.br/1743002965704288, Fernandes, Antonio Sergio Araujo |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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