This study examines how the Swedish newspaper Aftonbladet reports and portrays female elite athletes compared to male elite athletes in their sport supplement during 2023. In order to achieve the purpose of the studie, Aftonbladet ́s reporting during 2023 is examined through a quantitative content analysis. Based on framing theory and agenda setting theory, this study examined and discussed if Aftonbladet has an equal representation of male- and female elite athletes and whether there are stereotypical representations of the sexes in their reporting. Previous research states that female athletes are underrepresented in the media ́s sports coverage and are portrayed based on gender-specific stereotypes and norms. The result of this study shows that female elite athletes are underrepresented in Aftonbladet ́s sport supplement, which contributes to preserving traditional gender stereotypes and reinforcing traditional gender roles. The result also showed that Aftonbladet mediates representations based on traditional gender differences.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:lnu-130176 |
| Date | January 2024 |
| Creators | Siklund, Emilia, Strindhag, Lisa |
| Publisher | Linnéuniversitetet, Institutionen för medier och journalistik (MJ) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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