This study is to recognize the aspects that need the most reinforcement regarding the tourism development in Kaohsiung city from the angle of tourism suppliers and to develop a complete tourism strategy for the city.
Although Kaohsiung is the second largest city in Taiwan with convenient transportation and outstanding natural resources such as the mountains, rivers, ocean, and the port, it lacks various attractions, and it is less modernized compared to Taipei. Therefore, it is difficult to have tourists visit or stay in Kaohsiung.
The research first reviewed references including the strategic plans used in other countries and then proposed the important factors of tourism development. Next, it based on the proposal and used Delphi Method to achieve the common consensus of tourism strategy among the government, tourism industries, and the experts in order to develop the complete tourism strategy suitable for Kaohsiung City.
The results reveal that the improvement in highest demand for the tourism in Kaohsiung is to create its unique city image and key characteristics. It is necessary to integrate the service facilities, transportation services, and marketing individually and to establish cooperative relationship among them. In addition, the related tourism service systems should be well-qualified, enriched, and internationalized. It is also a crucial issue for Kaohsiung city to increase the amounts of visitors for overnight stay. Kaohsiung city government should cooperate with other nearby cities to develop local tour packages for attracting international tourists effectively.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0826105-020536 |
| Date | 26 August 2005 |
| Creators | Jing, Chien-hui |
| Contributors | none, none, none |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0826105-020536 |
| Rights | off_campus_withheld, Copyright information available at source archive |
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