Sinickas Robertas. Customer Relationship Management (CRM) system: Master’s Work in IT/supervisor doc. S.Gudas; Department of Information Systems, Faculty of Informatics, Kaunas University of Technology.-Kaunas, 2005.-67 p.
Research objective – customers’ order management information system.
Research object – the main object is focused on the establishment of the CRM system, which is based on the organizational and objective structure analysis.
In order to accomplish the tasks that have been set for this thesis, the analysis of a customer relation vision, which determines the essence of customer relation management, has been prepared. On this stage the necessity of computer based customer relation management is analyzed with the help of CRM technology: using CRM model, its methodology, system adoption problems. The comparative analysis of the means of CRM development, its control packages, and CASE system methods is also applied. Due to the latter, MS Access package is chosen to represent the mean of CRM development (ADO – for the data manipulation; VBA – programming language) because of its wide practical use in the chosen organization and the use of ProVision Workbench for the CASE system model development.
According to the requirements for the information system specification in the second part there is suggested an organizational activity structural and objective analysis: hierarchic organizational activity model, business interaction model, event model, destination... [to full text]
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2005~D_20050110_211254-93436 |
| Date | 10 January 2005 |
| Creators | Sinickas, Robertas |
| Contributors | Targamadzė, Aleksandras, Kiauleikis, Valentinas, Gudas, Saulius, Lenkevičius, Antanas, Matickas, Jonas Kazimieras, Butleris, Rimantas, Stulpinas, Raimundas, Rubliauskas, Dalius, Maciulevičius, Stasys, Paradauskas, Bronius, Kaunas University of Technology |
| Publisher | Lithuanian Academic Libraries Network (LABT), Kaunas University of Technology |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050110_211254-93436 |
| Rights | Unrestricted |
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