The use of social media offers an effective communication tool. 56% of the Swedish population use social media every day, public libraries choose to use social media with the hope of an increased patron interaction. Some researchers say that the libraries’ presence on social media has never been requested by the patrons themselves, and that the interaction generally is low. The purpose of this thesis is to examine and create knowledge about the librarians’ experiences from the use of social media in a library context, to interact with patrons. Three semi structured interviews were performed to obtain the purpose, they were then analysed with the help of qualitative data analysis. To interpret the material, a theoretical frame consisting of communication theories was used. The results show that the patron interaction can be summarized in three categories: one category with a two way-communication, where some interaction between library and patron happen. One category with a one way-communication, where the librarian publishes information without receiving any response. And one category showing that information sent from the librarians does not always reach outside the own organisation. Thus, the information circulates between librarians, rather than reach library patrons. The conclusion is that better policy’s need to be formed in order for the libraries to reach outside their own organization and to achieve the desired two way-communication.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-14371 |
| Date | January 2018 |
| Creators | Fröjd Ullström, Lovisa |
| Publisher | Högskolan i Borås, Akademin för bibliotek, information, pedagogik och IT |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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