We are today living in a society with endless possibilities. A society where you can dream about something more. What makes you happy is important to study, though it’s a big part of people’s life quality. It’s important to consider how media chooses to portray it, because it affects how the society judges and adapts to the message media is sending out. The purpose of this essay is to consider how happiness is constructed in evening papers and how it differs between different gender portrayals. The methods that were used were a quantitative content analysis and a critical discourse analysis founded by Norman Fairclough. The material was mainly taken from Swedish evening papers Aftonbladet and Expressen. A total of 203 articles were analyzed, and a total of 19 articles were more closely analyzed with a critical discourse analysis. Theories that were used in the analysis were theories about happiness, gender, framing and stereotypes, as well as earlier research on the subject concerning portraits and gender.The result shows that there are different subjects that are being connected to happiness, but being in a happy relationship and having a well receiving job are the most popular ones. Most the portrayed people are famous in some way. There are several differences between male and female portrayals and the most vital ones are a central focus on men’s work life, and for women there are more focus on children, looks and praise for managing to fight her way through life.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-133490 |
| Date | January 2016 |
| Creators | Söderqvist, Marlene |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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