The norm shift in mediated scandals A comparative study of how the norm-breaking acts behind a mediated scandal have changed from the 1990s to the 2020s. This study aims to discover how the normbreaking actions described in mediated scandals have changed from the 1990´s to the 2020´s, whilst also analyzing how actors with different attributes, man or woman, are being portrayed in the mediated scandals. The topic was chosen due to the lack of research made on tabloid-articles in the field of mediated scandals. Previous research focuses primarily on scandals including political actors. A fact that this study aims to change. The study uses a theoretical framework of sociological theories by Durkheim and Douglas, which provides the tools nececcary to analyze social norms. The analysis is strengthened by a complementary theory by Lull & Himerman, involving criteria for mediated scandals. These criteria assisted in the selection process of empiricism and in the analysis. The twelve articles, based on four cases composed of two actors, one woman and one man, have been analyzed with an adjusted version of Camilla Gervides critical discourse analysis. The results shows that the journalists' role in mediated scandals have changed since the 1990´s. From sharing their own opinions then, to using experts to exemplify normbreaking behavior today. Beyond that there's also a wide gap between genderdepictons in the material. Women are treated more harshly and are defined as prime examples of bad social movements. Whilst the men, who share many attributes with the women, are treated with a professional distance. These depictions risk creating norms which put unfair expectations on women.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-495297 |
| Date | January 2023 |
| Creators | Mörkved, Felicia, Arenius, Linus |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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