In 2003, the Centre for Operations Excellence at the University of British Columbia's
Sauder School of Business worked on a project for a company in the resort industry. The
project was an initial attempt to develop and implement a pricing management practice
for the ski lift ticket business of that company. Our main deliverable was the
development of an Excel-based tool with a user-friendly interface that could help the
company in their budgeting of the ski lift ticket business.
After completing the project, we did some further investigation relative to pricing
management techniques that could be applied to this sort of business, namely a
congestible service industry. In this thesis we argue that a revenue management system
could bring substantial benefits if implemented in this industry. We also identify the
requirements and main features of a revenue management system applied to congestible
service industries.
Although revenue management is a very popular system in fields such as the airline, hotel
and car rental industry, none of them can be classified as congestible industries. The ski
lift ticket industry and similar industries possess one characteristic that differentiates
them from the ones previously mentioned, there is no fixed capacity. This is the reason
why we considered important to study the application of revenue management in
congestible service industries.
| Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:BVAU.2429/15158 |
| Date | 05 1900 |
| Creators | Benavides, Raul Martinez |
| Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
| Language | English |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Relation | UBC Retrospective Theses Digitization Project [http://www.library.ubc.ca/archives/retro_theses/] |
Page generated in 0.0022 seconds