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Luxury fashion brands on social media : a study of young

The implementation of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers’ perception of luxury fashion brands on social media in regards to geographic cultural background, attitude towards new luxury, and preferred way of contacts. / Program: Master Programme in Fashion Management

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-17375
Date January 2013
CreatorsLI, YANZI, MOUSSEAUX, SARAH
PublisherHögskolan i Borås, Institutionen Textilhögskolan, Högskolan i Borås, Institutionen Textilhögskolan, University of Borås/Swedish School of Textiles
Source SetsDiVA Archive at Upsalla University
LanguageSwedish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess
RelationMasteruppsats, ; 2013.11.9

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