Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners

Description

© Universidad Peruana de Ciencias Aplicadas (UPC)
Information Center
Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners
Lima: Universidad Peruana de Ciencias Aplicadas (UPC), 2015
ISBN (spanish printed edition): 978-612-318-037-9
ISBN (spanish e-pub edition): 978-612-318-039-3
ISBN (spanish PDF edition): 978-612-318-038-6
ISBN (english PDF edition): 978-612-318-049-2 / This book, an initiative of ANDA and the Administration and Marketing Study Program of Universidad Peruana de Ciencias Aplicadas (UPC), is the first in a series of books. It seeks to share, each year, some of the new ANDA Awards winning cases. Hence, students, professionals and entrepreneurs will be able to see, in concrete terms, how to achieve effectiveness and excellent business results through innovative strategies based on the fields of marketing and communications. Seven 2015 ANDA Awards winning cases are included in this first book. The selection process considered those cases whose whole campaign was based on the implementation of research-based and insight strategies closely associated with marketing practices.

Links & Downloads

1. Asociación Nacional de Anunciantes (ANDA). (2015). Best Marketing Practices in Peru. A selection of the 2015 ANDA Award winners. Lima: Universidad Peruana de Ciencias Aplicadas.
2. 978-612-318-049-2
3. http://hdl.handle.net/10757/608311

Tags

Marketing

Marketing strategies

Commercial companies

Creativity

Advertising campaigns

Advertising awards

Case studies

Peru

Additional Fields

Identifer	oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/608311
Date	January 1900
Creators	Asociación Nacional de Anunciantes (ANDA), Universidad Peruana de Ciencias Aplicadas (UPC)
Publisher	Universidad Peruana de Ciencias Aplicadas (UPC)
Source Sets	Universidad Peruana de Ciencias Aplicadas (UPC)
Language	Spanish
Detected Language	English
Type	info:eu-repo/semantics/book
Format	application/pdf
Source	Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC
Rights	info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/4.0/
Relation	https://tienda.upc.edu.pe/editorial-upc/617-mejores-prcticas-de-marketing-en-el-per-anda-una-seleccin-de-casos-ganadores-del-premio-anda-2015-asociacin-nacional-de-anuncian.html?search_query=mejores&results=14