This report has been produced as a result of a Thesis assignment conducted at Ericsson. Itspurpose is to give an overview of the Mobile Advertising industry. In this report an overviewof mobile advertising is presented and thru which channels advertising could be used. Thenthree mobile advertising campaigns are shown and described with background, strategy andresults. The different global markets, the different actors in the value chain and how the onlinebehavior has changed are analyzed. The problem area in this report is about profitability andefficiency of the solutions within mobile advertising and the inertia of mobile advertising andthis is discussed in the conclusion. / QC 20100708
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:kth-11813 |
| Date | January 2009 |
| Creators | Salim, Ali, Alikhani, Nima |
| Publisher | KTH, Medieteknik och grafisk produktion, Media |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
| Relation | ISRN-KTH/CSC/E--09/022--SE, 1653-5715 |
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