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Previous issue date: 2014-12-05 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A quest?o ambiental est? cada vez mais em pauta, seja na vida cotidiana ou no ambiente de
trabalho. Para que essas abordagens passem a ser utilizadas como estrat?gias, se faz necess?rio
demonstrar sua influ?ncia na competitividade das empresas. O objetivo deste trabalho ? avaliar
o impacto quantitativo das estrat?gias ambientais na competitividade de uma empresa do setor
petroqu?mico. A partir dessa mensura??o torna-se poss?vel demonstrar a contribui??o efetiva
das estrat?gias ambientais para a competitividade, incentivando o uso dessas estrat?gias e
disseminando o paradigma da sustentabilidade. Este trabalho consiste num estudo de caso, com
abordagem quanti e qualitativa, e desenvolveu-se por meio de question?rio aplicado aos
tomadores de decis?o da empresa. A an?lise estat?stica dos dados coletados permitiu identificar
a estrat?gia ambiental que mais influencia na competitividade da empresa. Tamb?m foram
reveladas as estrat?gias mais importantes para cada um dos fatores competitivos: de
fornecimento, financeiros, mercadol?gicos, e de processos internos. Enfim, foi realizada a
mensura??o real da influ?ncia das estrat?gias ambientais na competitividade de uma
organiza??o, classificando essas estrat?gias ambientais e fornecendo dados concretos para a
utiliza??o dessas estrat?gias na tomada de decis?o da empresa. / Environmental issues are increasingly on the agenda, whether in daily life or in the workplace.
For these approaches start to be used as environmental strategies, it is necessary to demonstrate
the influence of these approaches on business competitiveness. This study aims to assess the
quantitative impact of environmental strategies in the competitiveness of a petrochemical
company. From that measurement, it is possible to demonstrate the effective contribution of
environmental strategies for competitiveness, encouraging the use of these strategies and
disseminating the sustainability paradigm. This paper is a case study with both quantitative and
qualitative approaches, and was developed through a questionnaire applied to the decision
makers of the company. Statistical analysis of collected data allowed the identification of the
environmental strategy that most influences the competitiveness of the company. The study also
revealed the most important strategies for each of the competitive factors: supply, financial,
marketing, and internal processes. This work enabled the real measurement of the influence of
environmental strategies in the competitiveness of an organization, classifying these
environmental strategies and providing concrete data for the use of these strategies in the
company's decision-making.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/22574 |
| Date | 05 December 2014 |
| Creators | Nelson, Rafael Beserra |
| Contributors | 60910305900, http://lattes.cnpq.br/5887897462098920, Hekis, Helio Roberto, 41584422904, http://lattes.cnpq.br/9599726799047515, Pinho, Gisele Cristina Sena da Silva, 69444420434, http://lattes.cnpq.br/0938488383862615, Colombo, Ciliana Regina |
| Publisher | PROGRAMA DE P?S-GRADUA??O EM ENGENHARIA DE PRODU??O, UFRN, Brasil |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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