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Media content choice: dynamics of selection in the new television ecosystem

This paper expands existing understandings of how entertainment content viewers conceptualize, encounter, evaluate, and select entertainment video content in the emerging television ecosystem. Special attention is paid to the influences that create awareness around a particular media product and the decision-making dynamics that influence viewers as they move through the selection process. Patterns of awareness, discovery, selection, and adoption relevant to a theoretical understanding of media content choice are identified and discussed.

Identiferoai:union.ndltd.org:bu.edu/oai:open.bu.edu:2144/15201
Date12 March 2016
CreatorsHiggins, Matthew T.
Source SetsBoston University
Languageen_US
Detected LanguageEnglish
TypeThesis/Dissertation

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