Medicin and drugs work at a pharmacological level of chemis-try, but they also work on a level of psychology. How we perceive and react to things, not just emotionally, but also physiologically is affected not only by what the thing is, but by the context in which we con-sume it. This is why wine tastes better if you pour it from a heavier bottle, and almost everything be-comes more desirable if in scarce supply. Here lies an important question. You got two choices, you either say; “This is okay and we should encourage this. What’s the job of a painkiller if not reducing pain. And if you can reduce pain with words and color rather than with chemicals, who’s to say that’s an invalid thing to do.” Or you say;“This is a very self-serving jus-tification and defence of design and marketing.” But wether we like it or not, making someone pay more for a drug that says “For neck pain” will make that drug more effective at treating neck pain. The same thing presented in two different ways can be good, or bad. And this is en-tirely dependent on context, because everything is part pla-cebo. Ethics and morals always comes in question, especially when dealing with placebos. So how do we design ethically and still produce the desired results? This is the perfect metaphor for design and perceived value. The negative attitude is partly due to the fact that we do not understand how it works, despite numerous studies showing that it works. Just like design and perceived value, the value of a placebo is added in a subconscious way. By investigating use of per-ceived value, how its works and why we don’t like it, I aim to create an ethically correct drug concept.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-92709 |
| Date | January 2022 |
| Creators | Davidsson, Oliver |
| Publisher | Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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