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DIAS, MARCELA ZUQUIM - MESTRADO EST. DA LINGUAGEM 2017.pdf: 2759873 bytes, checksum: c97e8a9ed4e76342d82f33e92a5f5e4b (MD5) / Approved for entry into archive by Jussara Moore (jussaramoore@id.uff.br) on 2018-01-15T14:42:42Z (GMT) No. of bitstreams: 2
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DIAS, MARCELA ZUQUIM - MESTRADO EST. DA LINGUAGEM 2017.pdf: 2759873 bytes, checksum: c97e8a9ed4e76342d82f33e92a5f5e4b (MD5) / Made available in DSpace on 2018-01-15T14:42:42Z (GMT). No. of bitstreams: 2
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DIAS, MARCELA ZUQUIM - MESTRADO EST. DA LINGUAGEM 2017.pdf: 2759873 bytes, checksum: c97e8a9ed4e76342d82f33e92a5f5e4b (MD5) / A presente pesquisa tem como objetivo investigar as representações de natureza sociocognitiva sobre a “conquista do corpo fitness” nas publicações de mulheres consideradas “musas” fitness na rede social Instagram. Para isso, partimos do eixo teórico formado pela Teoria da Metáfora Conceptual (LAKOFF e JOHNSON,1980), pelos estudos sobre metáfora, persuasão e ideologia (CHARTERIS-BLACK, 2004, GOATLY, 2007 e LAKOFF, 1996) e sobre metáfora e cultura (KÖVECSES, 2005). Como unidades analíticas, adotamos os conceitos de “metáfora situada” e de “nicho metafórico” (VEREZA, 2010, 2016). As análises das metáforas linguísticas (veículos) e das metáforas situadas revelaram que o processo de conquista do corpo fitness foi discursivamente desenvolvido, principalmente, em termos de “guerra” e/ou “jogo/competição” e “caminho”, com a provável função de motivar as seguidoras a partirem para a ação na busca de um almejado “corpo perfeito” / This dissertation aims at investigating sociocognitive representations of the "achievement of fitness body" in publications of women considered fitness “muses” in the social network Instagram. For this, we start from the theoretical axis formed by the Conceptual Metaphor Theory (LAKOFF and JOHNSON, 1980), by the studies on metaphor, persuasion and ideology (CHARTERIS-BLACK, 2004, GOATLY, 2007 and LAKOFF, 1996) and on metaphor and culture (KÖVECSES, 2005). As analytical units, we adopt the concepts of "situated metaphor” and “metaphorical niche" (VEREZA, 2010, 2016). The analysis of linguistic metaphors (vehicles) and situated metaphors revealed that the process of conquering the fitness body was discursively developed, mainly in terms of "war", "game / competition" and "path", with the probable function of motivating the followers to seek the “perfect body”
| Identifer | oai:union.ndltd.org:IBICT/oai:https://app.uff.br/riuff:1/5510 |
| Date | 15 January 2018 |
| Creators | Dias, Marcela Zuquim |
| Contributors | Carvalho, Sérgio Nascimento de, Farias, Claudia Valéria Vieira Nunes, Vereza, Solange Coelho |
| Publisher | Niterói |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UFF, instname:Universidade Federal Fluminense, instacron:UFF |
| Rights | info:eu-repo/semantics/openAccess |
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