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Designing for B(r)ands

<p>The following thesis aim to describe the design process when creating a music video. How does it differ from designing other digital artefacts? And what are the similarities. Our focus has been to work with the band and their song as a brand with a specific market. The conclusion is that the design process is not as regulated when working with a band compared to a company. This made it possible to create a more artistic design. The effects of the video depends on how the fans will react on it. A well-produced video is not necessarily equal to a successful one. In this aspect it does not differ from making a commercial for a brand.</p>

Identiferoai:union.ndltd.org:UPSALLA/oai:DiVA.org:umu-1746
Date January 2008
CreatorsKullberg, Daniel, Gustafsson, Erik
PublisherUmeå University, Informatics, Umeå University, Informatics
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, text

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