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Organizational Identity in Practice? : -How theoretical concepts of Organizational Identity are perceived in the empirical setting of Arla Foods

An organization’s internal processes of identity management is argued to influence its communication, which in turn influence the perceived reputation of the organization. The aim of this study is to investigate how the organizational identity is reflected upon and perceived integrated in employees’ daily work. This is done through applying the internal factors of a theoretical model, comprising of identity, culture and image, at an empirical setting. Literature on organizational identity in relation to organizational culture and organizational image is reviewed followed by conducting 12 semi structured interviews with managers from the marketing and human resource departments at Arla Foods in Sweden. The findings suggest that although employees reflect on the identity, there is a gap between reflection and action, meaning that the identity is not necessarily integrated in practice in the daily work due to different understandings of the organizational culture. In relation to the model, it is suggested that culture may not be so clearly connected to identity, whereas image and identity are very closely related. Also, the context in which the employees conduct their work is shown through the empirical setting, to be important for how employees reflect upon the identity.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-226811
Date January 2014
CreatorsMaritz, Louise, Jarne, Sarah
PublisherUppsala universitet, Företagsekonomiska institutionen, Uppsala universitet, Företagsekonomiska institutionen
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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