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Previous issue date: 2009-10-23 / The companies are part of an important segment of the society, besides, it exercises a significant contribution, being also responsible for helping in the improvement of the quality of life of the population. Like this being, to present research looked for to investigate the perception that the entrepreneurs of the building site of Aracaju/SE have concerning the theme Business Social Responsibility (RSE). besides the perceptions, it was part also of the research, to know the entrepreneur's of the building site social construction and the possible practices of Social Responsibility. The research grew in two different moments. The first looked for the theoretical embasamento, trying to study the economical sociology, understanding the effects provoked by the economy, understanding to you reason them that you/they took to the appearance of the perceptions that you/they permeate the historicity among the market, the nascedouro of the associations as company and his/her dynamics in the society. It was also researched, the concept of social responsibility in national and local extent, as well as, the contextualiza??o of the state of Sergipe, detaching the municipal district of Aracaju, and describing how it happened his/her development starting from what is considered urbanization. In the second moment, the accomplishment of interviews in five companies, allowed to notice the entrepreneurs' perception concerning business social responsibility, as well as, actions of different characteristics in four of the samples. In these actions, they are patronage in cultural events, donations of projects for charity institutions, the concern with the preservation of the environment in the use of work materials ecologically correct, preventive health and employees' training. Concluding the research, I introduce the conclusions which it allowed to arrive me, and I point some suggestions for future researches that enlarge the reflection on this theme / As empresas fazem parte de um importante segmento da sociedade, al?m disso, exerce significativa contribui??o, no que diz respeito ? melhoria da qualidade de vida da popula??o. Assim sendo, a presente pesquisa buscou investigar a trajet?ria de cinco empresas na ?rea de constru??o civil Aracaju/SE e a percep??o que os empres?rios t?m acerca do tema Responsabilidade Social Empresarial (RSE). Al?m das percep??es, fez parte tamb?m da pesquisa, conhecer o percurso da constru??o social do empres?rio, e as poss?veis pr?ticas de Responsabilidade Social por eles desenvolvidas. A pesquisa se desenvolveu em dois momentos distintos. O primeiro buscou o embasamento te?rico, procurando estudar a sociologia econ?mica, compreendendo os efeitos provocados pela economia, entendendo ?s razoes que levaram ao surgimento das percep??es que permeiam a historicidade entre o mercado, o nascedouro das associa??es como empresa e sua din?mica na sociedade. Foi caracterizado o conceito de responsabilidade social em ?mbito nacional e local, bem como, a contextualiza??o do estado de Sergipe, destacando o munic?pio de Aracaju. Descreve como ocorreu o seu desenvolvimento a partir do que se considera urbaniza??o. No segundo momento, a realiza??o das entrevistas, favoreceu a compreens?o da percep??o dos empres?rios no tocante a responsabilidade social empresarial, assim como, a??es de diferentes caracter?sticas em quatro das amostras. Nestas a??es est?o: patroc?nio em eventos culturais, doa??es de projetos para institui??es de caridade, a preocupa??o com a preserva??o do meio ambiente na utiliza??o de materiais de trabalho ecologicamente corretos, sa?de preventiva e capacita??o de funcion?rios. Finalizando a pesquisa, apresentamos as conclus?es as quais nos permitiram chegar, apontando algumas sugest?es para futuras pesquisas que ampliem a reflex?o sobre este tema.
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/13574 |
| Date | 23 October 2009 |
| Creators | Santana, Leonardo Nunes |
| Contributors | CPF:49516671772, http://lattes.cnpq.br/4418972852075556, Sousa, Washington Jos? de, CPF:23054042472, http://lattes.cnpq.br/2387611219688981, Silva, Vanderlan Francisco da, CPF:89391730400, http://lattes.cnpq.br/0640011315166109, Costa, Jo?o Bosco Ara?jo da |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Ci?ncias Sociais, UFRN, BR, Desenvolvimento Regional; Cultura e Representa??es |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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