Bitcoin was established as an independent digital currency. Today, Bitcoin is the largest cryptocurrency and the currency has had an exponential growth in development and usage. Today’s standing point regarding this revolutionary currency in society is therefore interesting to investigate in relation to the traditional fiat currency. To determine whether Bitcoin is a comparable means of payment in relation to already established fiat currencies, it is important to look at different factors. The factors considered in the study are relative advantage, compatibility, complexity, observability and the perceived risk. The study shows that relative advantage, observability and the perceived risk are factors that statistically influenced the attitude to adopt Bitcoin as a means of payment. Relative advantage and observability proved to have a positive effect on Bitcoin. The perceived risk gave rise to individuals not being willing to accept Bitcoin as a means of payment. The qualitative data has given the study reasons to believe that all factors can influence the attitude to adopting Bitcoin as a means of payment.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-448629 |
| Date | January 2021 |
| Creators | Flodin, Malin, Hullberg, Jasper |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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