The purpose of this research is to examine how masculinity is represented on Vogue’s front covers in 2020 and to what extent it differentiates from the cover in 1992. To do so, a visual analysis with a semiotic approach has been made where applied theory about queer and representation is used to analyze and discuss the development of masculinity over time. Furthermore, a comparative analysis has been made to point out how masculinity is represented differently from the cover in 1992 to the cover in 2020. The main findings were that Vogue’s representation of masculinity has gone through a vast development. In 1992, masculinity was represented in a stereotypical and gender normative way where the man dominates and acts protective towards the woman. This cover does not have an inclusive representation of masculinity. In comparison, the cover in 2020 represents a social constructivist approach and gender norms are more fluid. Thus, the cover challenges the hetero normative view on gender, which makes it appear more including.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mau-43355 |
| Date | January 2021 |
| Creators | Petersen, Johanne |
| Publisher | Malmö universitet, Malmö högskola, Institutionen för konst, kultur och kommunikation (K3) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Danish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
Page generated in 0.0026 seconds