This comparative study deals with male and female subjects during their visit to Stockholm. The aim was to find out if there were any general differences in travel motives between the sexes. Travel motive and motivation in tourism is a topic that has long been studied. With the help of various motivation theories and theories about how motives for travelling are created, we conducted a survey of tourists in Stockholm and then compared their travel motives. The results gave similar answers to what we had expected regarding gender differences. Among women, the main motive was shopping. Overall, the need to see family and friends was the primary reason to visit Stockholm. We can see tendencies that there are general differences in travel motives between the sexes during their visit to Stockholm. However, there are a variety of factors that may have contributed to these differences, which are presented in greater detail later in this paper.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:sh-17007 |
| Date | January 2012 |
| Creators | Kemppainen, Maria, Rushworth, Roderick |
| Publisher | Södertörns högskola, Institutionen för ekonomi och företagande, Södertörns högskola, Institutionen för ekonomi och företagande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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