This comparative study deals with male and female subjects during their visit to Stockholm. The aim was to find out if there were any general differences in travel motives between the sexes. Travel motive and motivation in tourism is a topic that has long been studied. With the help of various motivation theories and theories about how motives for travelling are created, we conducted a survey of tourists in Stockholm and then compared their travel motives. The results gave similar answers to what we had expected regarding gender differences. Among women, the main motive was shopping. Overall, the need to see family and friends was the primary reason to visit Stockholm. We can see tendencies that there are general differences in travel motives between the sexes during their visit to Stockholm. However, there are a variety of factors that may have contributed to these differences, which are presented in greater detail later in this paper.

Tourism is a sector that is constantly expanding and diversifying and plays a very importantrole in society, culture and the global economy. Today, the approach to travel has changed,people are no longer looking for traditional tourism but prefer other tourism activities. Sportstourism is one of the most sought-after offerings in the 21st century.As tourism and technology have evolved, the sports sector has developed with this changingtrend, and electronic sports (eSports) events have become an important part of modernsociety. gaining interest particularly among young people. Sports events are a touristattraction for eSports enthusiasts where spectators have the opportunity to watch the bestplayers in the world and meet their favourite players or share their enthusiasm with otherparticipants with similar interests. For this reason, various proposals have been made inrecent years to increase the visibility of these events, to increase competition venues and tohelp promote the brand of the city or region in which they are to be held for tourismpurposes.It is a new and an emerging market, where there are not many studies that address this issuefrom the tourism perspective. eSports uses digital technology to provide players with highlycompetitive platforms that can create audiences and tournaments that in turn lead to eventsthat attract people who have an interest to visit and participate in eSports activities. Thisreport draws parallels of the digital and traditional sports systems and delves into thedevelopment of eSports and eSports tourism.